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Lausanne (ots) - Orange is launching its UMTS services on 5
September 2005. The launch offer includes two data cards, four UMTS
mobile phones, video telephony, Live TV, downloads of games,
ringtones, music and video clips. Until the end of the year Orange
will concentrate on UMTS coverage in 25 towns and tourist areas.
Afterwards the coverage will be extended to rural areas as well.
Orange wants to become the leading UMTS operator in Switzerland by
the end of 2006.
"By the end of 2006 Orange is the leading UMTS operator in
Switzerland with the highest UMTS usage per user and the highest
average revenue per user" says Orange CEO Andreas S. Wetter. He says
that this target will be achieved focusing the quality strategy,
which Orange follows also for UMTS. Orange only considers areas to be
covered if customers there can use the full range of UMTS services.
Therefore, Orange is focusing on network coverage with a particularly
high coverage density, so that UMTS reception is also excellent
inside buildings. Wetter thinks that the success of UMTS services
lies in mobile communications developing from "information sharing"
to the "Share your moments - share your life" principle. With the
opportunity that video telephony offers, not just to recount what is
happening but also to show it, mobile communication becomes much more
emotional. UMTS makes the mobile communication more practical through
its fast data transfer. Working mobile and downloads are a lot more
Timm Degenhardt, head of marketing at Orange, describes the offer
strategy as "the strategy of an aggressive market follower". He
pointedly summarises the highlights of the offer: "Prices for Video
Telephony are the same as for voice and therefore we are able to
offer our UMTS clients the same advantages of our Price plans. Our
live TV-Offer isn't more expensive than others but contains 3 times
the variety of others. With our Mobile Office Card offer you can
confidently do without an ADSL connection as you can get mobile
broadband for a comparable price".
The UMTS offer from Orange
To enable a fast way of work on the move with a laptop, fast
connection and high transfer rates (up to 128 Kbit/s Upload, up to
384 Download), Orange offers two Mobile Office Cards. The Novatel
U530 data card for laptops with integrated WLAN receiver offers UMTS
and GPRS connections. With the second Mobile Office Card (Option
Fusion) it is possible to connect via UMTS, GPRS and WLAN. The data
cards are available with various subscriptions.
Mobile Office Card
Option Fusion Novatel U530
UMTS/WLAN/GPRS UMTS/GPRS WLAN UMTS & GPRS
Price plans 12 24 12 24 CHF per
months months months months month CHF/Min. CHF/MB
Data Flex(3) 649.- 649.- 449.- 449.- 0.- 0.5 2.50
Data Flat 249.- 149.- 99.- 1.- 49.- 0.-(1) 0.-(2)
(1) up to 2,000 minutes (over 33 hours) Public WLAN per month (for
further data traffic CHF 0.50 per minute) or
(2) up to 2,000 MB (2 GB) GPRS/UMTS (for further data traffic CHF
0.50 per MB).
(3) With the Data Flex price plan only the time or data volume used
is billed without a monthly fee.
Orange is starting with four UMTS mobile phones (Motorola A1000,
Nokia 6680, SonyEricsson K600i, Samsung SGH-Z500). Many more UMTS
mobile phones will follow until the end of 2005.
To use the UMTS services from Orange with these phones, you need a
new UMTS SIM card from Orange. In addition to flawless UMTS use, the
new SIM cards also offer other advantages such as storage of 500
contacts with additional data such as email, a second number and
second name as well as storage of 50 SMS. Existing Orange customers
will receive the UMTS SIM card free of charge. . For new customers
the new SIM card is free with the purchase of a new UMTS mobile phone
and an Orange price plan.
From 5.9.2005 the following UMTS services will be offered:
- Mobile Office Card
The fast mobile data transmission via Laptop can be performed
over WLAN, UMTS or GPRS. Abroad, over 10'000 WLAN hotspots are
available thanks to our roaming partner WEROAM, the most of them
within Europe. The advantage of the Mobile Office Card is, that it
offers WLAN access and no additional cost will occur, since the
prices are the same as within Switzerland.
- Video telephony
Video telephony can be used with all Orange price plans. Until the
end of the year national video phone connections will be charged at
the same rate as standard calls.
- Data transfer via UMTS mobile phone
Until the end of the year, surfing the Internet or sending and
receiving email with a UMTS mobile phone will cost the same as it has
up until now via GPRS.
- Orange World
50 video clips, 30 music clips, 10 3D games, 40 animated
wallpapers. Weekly updates with new content. All content can be
downloaded with the Express or Power Option without additional data
costs. The content itself costs between CHF 1.50 and CHF 5.00 per
download. By the end of the year the offer will be expanded with
music and video streaming.
- Live TV
There are 30 TV stations to choose from on Orange World, the
mobile Internet portal from Orange. With Express or Power Option the
access to the TV stations is charged at three price levels without
additional data costs: 1 hour for CHF 1.50, 24 hours for CHF 4.00, 1
month for CHF 16.00
- International roaming
International roaming with UMTS is possible in the following
countries with the following operators: Germany, T-Mobile Germany /
Austria, T-Mobile Austria / Italy, TIM / France, Orange France /
Spain, Telefonica / United Kingdom, Orange UK.
Until the end of the year video phone connections will be charged
at the same rate as standard calls. Until the end of the year data
connections will be charged at the same rate as GPRS connections.
ots Originaltext: Orange Communications SA
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