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Orange and Nokia Sign MOU on Value Added Mobile Services
Barcelona (ots/PRNewswire) -
- Cooperation in the Areas of Location Based Services, Mobile Advertising and Gaming
Orange and Nokia have signed a memorandum of understanding in order to partner on value added services such as location based services, maps, mobile advertising and gaming. There is a strong intent to follow with a strategic partnership by mid 2008.
By combining Orange's marketing, customer and service expertise and Nokia's strength in device development and integration, the two companies will extend the way customers use and enjoy their mobile handsets. Nokia will continue to support Orange's Signature device strategy including common applications.
The partnership will be underpinned by co-marketing and sales activities, building on and increasing the collaboration that already exists between the two.
Orange's Signature Series portfolio includes a wide range of Nokia handsets. Within the Signature approach, Orange selects and tests the best applications, defines suitable tariffs, a user friendly interface plus integrated billing and customer support. As a converged operator, Orange's strategy is to become a leader in advertising solutions for mobile, internet and IPTV. Orange is committed to becoming a leader in mobile advertising across its footprint.
Commenting on the partnership, Olaf Swantee, EVP of Orange's global mobile operations said, "We are delighted to be extending our successful relationship with Nokia to drive the uptake of services. We have a strong and enduring partnership with Nokia. With this agreement we intend to bring the power of mobile internet to our customers with a user friendly experience and applications that make a difference to their lives."
"We're excited to work closer with Orange to bring new devices and mobile services to the market," said Kai Öistämö, EVP of Nokia Devices "as a next important step in our strong and long strategic relationship started in the early 90's."
Orange is the key brand of France Telecom, one of the world's leading telecommunications operators. France Telecom serves more than 170 million customers in five continents as of December 31, 2007, of which two thirds are Orange customers. The Group had consolidated sales of 52.9 billion euros in 2007. As of December 31, 2007, the Group had 109.6 million mobile customers and 11.6 million broadband internet (ADSL) customers.
Launched in June 2005, the NExT program (New Experience in Telecommunications) will enable the Group to pursue its transformation as an integrated operator and make France Telecom the benchmark for new telecommunications services in Europe. In 2006, Orange became the Group's single brand for Internet, television and mobile services in the majority of countries where the company operates, and Orange Business Services the banner for services offered to businesses worldwide. France Telecom is the number three mobile operator and the number one provider of broadband internet services in Europe and one of the world leaders in providing telecommunication services to multinational companies.
France Telecom (NYSE:FTE) is listed on Euronext Paris and on the New York Stock Exchange.
For more information:
Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited.
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.
ots Originaltext: Orange
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