Valora Holding AG

Valora Retail

Valora Retail further expands its presence in Germany and strengthens its management team

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merger, acquisition and takeover/professional career

Muttenz (euro adhoc) - Valora Retail further expands its presence in Germany and strengthens its management team

Number of sales outlets in non-travel locations doubled By acquiring 12 sales outlets in department stores and shopping centres in Berlin from Media Center GmbH, Valora will now operate a total of 25 "k presse + tabak" outlets, thus doubling the number of such stores in Germany at one stroke. These new units, which are located in selected prime locations, fit very homogeneously with the core business Valora Retail has already established in Germany.

Valora Retail plans a further expansion of its outlet network beyond railway station and airport sites. While railway station bookstores remain its core bookselling business, increasing attention will be paid to non-travel-related locations in future, particularly since there is currently no specialist press retailer with a network of branches operating in city-centre locations in Germany. Valora has acquired the new outlets with retro-active effect from December 1, 2008.

Valora Retail strengthens its management team With effect from January 1, 2009, Jörg Brun will assume management responsibility for convenience formats at Valora Retail, where he will also run the division´s category management function. Most recently, Mr. Brun was in charge of food marketing at the Federation of Migros Co-operatives, prior to which he held a number of marketing and purchasing positions with the Migros group. As a member of Cevanova´s Board of Directors, Mr. Brun also played a significant part in shaping that firm´s convenience store business.

Jörg Brun´s primary focus will be on building up Valora´s network of avec. convenience stores. Valora Retail intends to expand the number of avec. shops to 100 by the end of 2009, thus significantly raising its profile in this market. The next few months will also see a number of new building block concepts being tested at pilot sites, ready for a projected launch to a wider market in the course of 2009.

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ots Originaltext: Valora Holding AG
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Further inquiry note:
Investor Relations:      
Mladen Tomic
Tel.:    +41 58 789 12 20


Media Relations:  
Stefania Misteli  
Tel.:    +41 58 789 12 01

Branche: Retail
ISIN:      CH0002088976
WKN:        208897
Börsen:  SWX Swiss Exchange / official market
              BX Berne eXchange / official dealing

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