Valora Holding AG

Valora Retail to take on 24 outlets from Cevanova AG

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companies/Valora Retail

Muttenz (euro adhoc) - Valora Retail to take on 24 outlets from Cevanova AG

-          Strong avec. brand to expand Valora´s market share
-          Franchising system to be continued
-          Product range focuses on freshness, enjoyment and convenience

Strong avec. brand to expand Valora´s market share As already stated in the Group´s recently presented strategy plan, Valora is now concentrating its efforts on generating sales growth in its convenience store business. Under the terms of an agreement between Valora and Migros signed yesterday, Cevanova, the two firms´ convenience store joint venture, will be dissolved with retroactive effect from July 1, 2008. Subject to the necessary Competition Commission approval of this agreement being granted, Valora will take on a total of 24 Cevanova outlets, of which 20 are already in operation, 2 will be opened later this year and 2 are at the planning stage. On November 13, the 14th Valora-owned avec. unit will be opened in Bonstetten. This will give Valora a sales network of 38 avec. convenience stores.

By the end of 2009, Valora intends to expand the number of avec. shops to 100, thus significantly raising its profile in the convenience store market. To achieve this ambitious objective, Valora will re-configure existing outlets, establish new sites in Switzerland and further expand its network through co-operation agreements in and outside Switzerland. The expansion will target public transport nodes, city-centre locations, filling stations and selected sites in conurbation areas. The well-established position it enjoys in Switzerland, Germany and Luxembourg provides Valora Retail with both excellent market intelligence and good access to site landlords and agents.

Franchising system to be continued In its additional new role as a direct franchiser, Valora aims to continue making constructive use of its business relationships with all parties concerned. The first joint conference held on November 10 focused primarily on Valora´s co-operation with franchisees. An active exchange of ideas took place and the further development of the convenience store concept and the future growth which Valora and its franchisees expect to achieve was also discussed. As a small-outlet retail specialist which already operates convenience retail formats of its own, Valora is well acquainted with the convenience retail sector´s requirements with regard to product range, locations, processes and supply chain management, a wealth of experience from which franchisees have much to gain.

Product range focuses on freshness, enjoyment and convenience The current focal points of the avec. product range are constantly being extended and enhanced. In the months to come, various new concept building blocks will be tested at pilot sites, with those which meet with success scheduled for market roll out during 2009. "Ready to eat" and "ready to heat" ranges, both of which are now enjoying growing popularity with consumers, will be deployed in the beverages/juices, bakery, immediate consumption/coffee counter, fruit & vegetables and salad areas. The objective is to attract customers with a well-presented avec. concept, combining fresh, high-quality food products with branded non-food lines.

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ots Originaltext: Valora Holding AG
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Branche: Retail
ISIN:      CH0002088976
WKN:        208897
Börsen:  SWX Swiss Exchange / official market
              BX Berne eXchange / official dealing

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