Goldbach Group AG

EQS-Adhoc: Goldbach Group AG: Ströer to take over Goldbach activities in Poland

EQS Group-Ad-hoc: Goldbach Group AG / Key word(s): Disposal
Goldbach Group AG: Ströer to take over Goldbach activities in Poland

30.12.2015 / 19:30
Release of an ad hoc announcement pursuant to Art. 53 KR.
The issuer is solely responsible for the content of this announcement.


Ströer to take over Goldbach activities in Poland

Küsnacht, 30.12.2015. Ströer is taking over Goldbach Group's successful Polish
online business. The sale marks Goldbach's full withdrawal from Eastern Europe.

According to Google, Goldbach currently has the widest reaching ad network in
Poland with more than 20 million unique users and more than 800 websites,
including 450 in exclusive marketing. Even in this prominent market position, as
a lone player Goldbach has found it challenging to bring sufficient relevance to
advertising customers in a consolidating Polish advertising market.

To boost the Polish ad network's now strong market position, Goldbach has thus
decided to sell its online business in Poland to the Ströer Group, one of the
leading providers of out-of-home and online advertising in Poland. Roland
Wittman, CSO of Goldbach Group, comments: "Goldbach has established a strong,
successful online business in Poland over the last two years. We are therefore
delighted to have found a strong and experienced company like Ströer to
safeguard the business in the future."

The Ströer Group is convinced that its purchase of Goldbach's Polish online
business is a strategically astute decision. "This acquisition is another
important step in the expansion of our multi-media market position in Poland,"
says Christian Schmalzl, COO of Ströer SE.

With this sale, Goldbach is continuing the strategy it began in 2014 of focusing
on its business activities in Germany, Austria and Switzerland.

The transaction will be completed in the first quarter of 216. Both parties have
agreed not to disclose any details of the offer price.

Further information:
Goldbach Group AG
Jürg Bachmann
Head of Communication and Marketing / Public Affairs
+41 79 600 32 62

Goldbach Group company profile

Goldbach Group markets and places advertising in private electronic media with a
focus on TV, radio, digital out-of-home, online, search engines and mobile
marketing. As an independent aggregator, Goldbach offers its customers
advertising windows in which the desired target groups receive commercial
information at the right time regardless of their location. The core business
comprises planning, consulting, creation, design, purchasing and processing to
assess the use of electronic offline and online media and multi-screen campaigns
on the basis of data-backed technologies. Goldbach Group is listed on the Swiss
stock exchange. It is headquartered in Küsnacht, Zurich, and is active
throughout German-speaking Switzerland.

Goldbach Group has been listed on the SIX Swiss Exchange since 15 June 2007
(Swiss Reporting Standard, VALOR 487094, ISIN CH0004870942, VALOR symbol: GBMN).

For further information, go

End of ad hoc announcement

30.12.2015 News transmitted by EQS Schweiz AG. - news archive:

The issuer is responsible for the contents of the release.

Language: English

Company:  Goldbach Group AG

          Seestrasse 39

          8700  Küsnacht-Zürich


Phone:    +41 44 914 91 00

Fax:      +41 44 914 93 60


ISIN:     CH0004870942

Valor:    487094

Listed:   Foreign Exchange(s) SIX

End of News EQS Group News Service
426493  30.12.2015 

Weitere Meldungen: Goldbach Group AG

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