Goldbach Group AG

EANS-News: Goldbach Media AG
Partnership between Goldbach Media and Facebook

New opportunity in the Eastern Euopean online market

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Joint Ventures/Cooperation/Collaboration

Subtitle: New opportunity in the Eastern Euopean online market

Küsnacht (euro adhoc) - Corporate Press Release

New Opportunity in the Eastern European online market Partnership between Goldbach Media and Facebook Zurich/Kusnacht, January 12th, 2010. ARBOinteractive Group, a subsidiary of Goldbach Media is entering into a strategic relationship with Facebook in Eastern Europe . The relationship includes the sales and handling of advertising to agencies and advertisers in Poland and the Czech Republic for Facebook. "Eastern Europe is an important region for us," states Blake Chandlee, Head of Sales for Facebook in Eastern Europe, "and that's why we chose ARBOinteractive, which is one of the leading companies in the online advertising market. ARBOinteractive has a great deal of experience in cooperating with the largest international advertisers and networks. ARBOinteractive will make it possible for these companies and brands to communicate directly to their customers in Facebook." ARBOinteractive will sell Engagement ads that run on the homepage as well as marketplace ads that run on other pages on Facebook.  Engagement ads allow people to interact with ads in the same way they do with other content on Facebook by becoming a fan of a brand, commenting on a video or registering for an event. When someone responds to an Engagement ad, it may create a story in their friends' News Feed. This additional distribution extends an advertiser's campaign through organic impressions across Facebook.

"Primarily offered for Facebook shall be advertising forms that boost the involvement of Facebook users and which go far beyond the sales of customary display advertising," explains Marcin Wozniak, CEO of ARBOmedia AG: "This enables advertising advertisers and agencies to completely reorient their strategy for reaching online customers. Users can choose whether they wish to enter into dialogue with the client. Facebook is a medium in which communication between its participants is highly valued; this mindset and behavior also benefits advertisers in the form of feedback to what they offer".

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ots Originaltext: Goldbach Media AG
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Further inquiry note:
Germaine Müller / Paul Riesen
Tel.      +41 44 914 91 00

Branche: Media
ISIN:      CH0004870942
WKN:        487094
Index:    SPI, SPIEX
Börsen:  SIX Swiss Exchange / official dealing

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