02.04.2001 – 15:07
Music Buddha to enhance radio and record industries through new business-to-business products that provide unparalleled music research abilities
San Francisco (ots-PRNewswire) -
Song Sonar and Def Clip Nine provide tools that offer extensive capabilities to radio programmers and record industry executives
Music Buddha, the leading source for music research and recommendations, today announced two significant new products that expand the company's efforts beyond consumers into business-to-business initiatives by providing the radio and record industries with new tools that streamline some of the music industry's most time-consuming and costly efforts.
Music Buddha is best known for its initial offering, MuBu.com ( http://www.mubu.com ), the market leader in sound-based, intelligent music recommendations for consumers. Music Buddha's two new products, Song Sonar and Def Clip Nine, both available immediately, continue to build on the company's leadership position in music research and recommendations, by extending its effective technologies to the music industry as a whole.
"We're very proud to release these incredible tools to the music industry," said Music Buddha's President & CEO, John Adams, a broadcast, technology and entertainment visionary who helped create Imagine Radio, and who later founded Music Buddha. "We help radio stations differentiate themselves from the competition by maximising the power of their play lists and increasing time spent listening. We also give the recording industry a competitive edge by dramatically increasing the accuracy of their target marketing efforts, while reducing the resource and research costs attributed with this critical decision-making information. Our job is to simply leverage technology and use it to offer the music industry accurate and timely information that can make a substantial difference in the success or failure of a programming or marketing decision."
Song Sonar: The Solution for Radio Programming Industry
Song Sonar gives radio programmers an edge over the competition, by providing them with the ability to ensure smooth transitions from song to song using their station's own library. The product gives listeners the best possible experience by blending the newest hits with classic songs that listeners know and love, as songs transition smoothly from one to the next (fit test). It also allows programmers the ability to test the compatibility of songs that they are thinking about adding to their play lists on a track-by-track basis (add worthy). Furthermore, as their radio stations evolve, Song Sonar enables programmers to pinpoint a target demographic, thereby increasing their bottom line (sound shaper). This solution eliminates the current practice of determining play lists by hosting expensive, arduous auditorium testing.
Def Clip Nine: The Solution for the Record Industry
Based on Music Buddha's proprietary criteria, Def Clip Nine provides the record industry with a comprehensive research product that gives marketing professionals targeted demographic information that ensures the greatest impact of promoted music. Of great value to music producers and record labels' artist and repertoire departments, this product gives industry decision makers the ability to support costly business decisions with valuable consumer information. Different from standard methods of user response data, Music Buddha offers untainted and unbiased testing results based on the product's unique methodology. Def Clip Nine offers a revolutionary and relevant solution to the challenges of music marketing professionals.
About Music Buddha
Music Buddha, Inc. is a San Francisco-based music company specialising in music research and recommendation products and services. Founded by a team of award-winning music professionals who believe that music is a highly personal and subjective experience, the company provides intelligent and personalised music-related data analysis to businesses and intelligent, accurately recommended music selections to consumers. MuBu, ( http://www.mubu.com ), Music Buddha's premier product, has led the digital music revolution by offering the first sound-based, music recommendation service that connects people to the music that they love, based on their preferences to elements of sound. Music Buddha, Inc. serves all facets of the music industry: artists, labels, radio stations, distributors and consumers by providing recommendation products and services.
Note to Editors: Webcast of President & CEO, John Adams, discussing Song Sonar and Def Clip Nine available on: http://www.videonewswire.com/MUBU/040201/040201.html .
ots Original Text Service: Music Buddha Internet: www.newsaktuell.ch
Remi Watson, Director of Public Relations, Music Buddha,
Inc., phone: +1 415-972-6803 or email firstname.lastname@example.org .
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