Samsung Extends Reach to Youth Audience With Launch of the 'Corby' Family

    London (ots/PRNewswire) -

    - With the Launch of Corby(TXT) and Corby(PRO), Samsung Quickly Strengthens its Position in the Youth Market

    Samsung Electronics Co. Ltd, (LSE: SMSN) a leading mobile phone provider, has rapidly followed the successful launch of the Samsung Corby (model:  S3650), its first mobile handset designed to support the highly connected  lifestyles of today's younger mobile users, by announcing the launch of the  Corby family - two new mobile phones designed around the Corby concept which  further help meet the varied needs of the youth market.

    The launch of the new handsets, called Samsung Corby(TXT) and Samsung Corby(PRO), fits perfectly within the company's strategy of 'designing a wealth of handsets to match every different lifestyle'. Each new handset has a specific focus on key features including messaging, multimedia entertainment and business functionality; both also have the original Corby's trademarks of bold colours, pop-style contours and stand-out curved body design.

    "The Corby family is clearly in-line with our ongoing strategy of developing different mobiles to match different lifestyle needs," explained JK Shin, Executive Vice President and Head of Samsung Electronics' Mobile Communications Division. "The focus with the original Corby and now with the Corby family has been to offer our consumers choice: choice over the colour of the handset, choice over how they stay connected and choice over the features and functionality which best suit their unique personality and communication requirements."

    Samsung Corby(TXT) (B3210)

    The Samsung Corby(TXT) is a message-centric mobile for heavy texters delivering easy-to-use SMS and IM (Instant Messenger) features as well as simple social media uploading functionality. The Corby(TXT) also offers a full QWERTY keyboard on the face of the phone.

    Quick launch buttons on the front of the handset offer fast access to key features including the music player, camera and messaging application. A 3.5mm earphone jack allows its owners to use their own earphones and, like the original Samsung Corby, Corby(TXT), it comes with brightly-coloured fashion jackets, changeable battery covers - a simple black one and the second with detailed graphic designs.

    Samsung Corby(TXT) will be available in most European countries by the end of September.

    Samsung Corby(TXT) (B3210) Specifications

      Network              EDGE/GPRS, Quad Band (850/900/1800/1900MHz)
      Display              2.2" QCIF 262K TFT-LCD
      Camera                2 Megapixel CMOS
      Video                 H.263, MPEG4, WMV
      Audio                 FM Radio with RDS
                                Poly 64, SP-Midi, i-melody, MP3, AAC, AAC+, WMA
      Value-added        Fashion Jackets (changeable battery cover)
      Features            Cartoon UI, One finger zoom, Smart Unlock
      Connectivity      USB 2.0, BT 2.1/ EDR
      Memory                40MB + microSD (up to 8GB)
      Size                  110.96 x 59.55 x 12..9 mm
      Weight                94g
      Battery              800mAh

    Samsung Corby(PRO) (B5310)

    The Samsung Corby(PRO) is a hybrid slider which takes the cutting edge design of the original Samsung Corby and adds a full, slide out QWERTY keyboard.

    The slide out QWERTY keyboard provides its owners with a finger-friendly messaging and emailing experience without sacrificing any of the style of the original Corby. It also combines the many features business users demand with a variety of entertainment and multimedia capabilities all delivered in a stylish format. These include push email services, conversational SMS and native Facebook and MySpace.

    In addition, the Samsung Corby(PRO) also packs a 3MP digital camera,  Wi-Fi, 3G/HSDPA and quad band connectivity. From an entertainment perspective the mobile also has a 3.5mm ear jack and dedicated music keys.

    Samsung Corby(TXT) will be launched in Europe during November and soon  will be expanded other markets.

    Samsung Corby(PRO) (B5310) Specifications

      Network              HSDPA 7.2Mbps, 900/2100
                                EDGE/GPRS, Quad Band (850/900/1800/1900MHz)
      Display              2.8" TFT 16M QVGA Full touch screen
      Camera                3 Megapixel FF, CMOS
      Video                 H.263, MPEG4, WMV, WAV, DivX,
      Audio                 FM Radio with RDS
                                Poly 64, SP-Midi, i-melody, MP3, AAC, AAC+, WMA
      Value-added        Fashion Jackets (Changeable battery cover)
      Features            Cartoon UI, One Finger Zoom, Smart Unlock
      Connectivity      WiFi, BT 2.1. USB 2.0, microUSB, 3.5mm earjack
      Memory                100MB + microSD (up to 16GB)
      Size                  105 x 56.8 x 15.68 mm
      Weight                135g
      Battery              960mAh

    For more information:

    About Samsung Electronics Co. Ltd.

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