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OnMobile Inc.

Orange, India Achieves 21% Adoption Rate Five Months After Deploying OnMobile's Multimodal Wireless Platform

Los Altos, CA (ots)

OnMobile Systems, Inc., the leading provider
of multimodal wireless solutions, announces preliminary results of
the deployment of its multimodal platform by Hutchison Max Telecom
Limited. Hutchison operates under the Orange brand name in Bombay,
India, and is one of the fastest growing wireless carriers worldwide.
Utilizing OnMobile's multimodal platform, Orange has already exceeded
expectations by reaching 21% of its total subscriber base just five
months after launch.
In November 2001, Orange began offering its subscribers VOX, a
suite of voice-activated, user-friendly applications developed by
OnMobile and powered by OnMobile's MMP2500, the first multimodal
platform to be launched commercially by a carrier. Customer feedback
suggests that superior usability of the applications, specifically
designed to suit the mobile user and local culture, is the key factor
driving market acceptance.
"Our consumer feedback tells us that VOX, powered by OnMobile's
MMP2500, is gaining rapid popularity with Orange users across all
user segments - businessmen and sports fans have shown particular
interest," said Sanjeev Vora, Vice President Corporate Marketing,
Hutchison Max Telecom Ltd.
OnMobile developed its applications with the mobile user in mind,
enabling Orange to offer the most user-friendly, voice-activated
applications available today. OnMobile's focus on usability has paid
off, and Orange has increased minutes of usage for its services
considerably. In fact, the Cricket application, which enables Orange
subscribers to access live coverage of Cricket games, is so popular
that system usage of the VOX service more than doubles on days when a
major match is held. Orange is currently migrating value-added
services from other platforms to OnMobile's multimodal platform,
consolidating its platform infrastructure to gain operational
efficiency.
Orange's Value Added Services Group reports, "User interface
design has proven to be the critical element in defining the success
of each application. OnMobile's team has demonstrated great depth of
expertise in both user interface design and speech technology to
deliver a user-friendly application suite."
"Our partnership with Orange has delivered results beyond our
expectation," said Arvind Rao, CEO of OnMobile Systems. "While there
are many voice-enhanced wireless services available today, OnMobile's
in-network, multimodal platform is the first to enable a carrier to
achieve unprecedented market adoption rates."
Orange is currently working with the OnMobile team to introduce
additional OnMobile developed multimodal applications in India.
About Orange, India
Orange is the preferred mobile phone provider in Mumbai (Bombay),
offering a wide range of innovative and user-friendly services to
over 350,000 subscribers (September 2001, COAI). Through leading edge
telecommunication and information technology, 24x7 customer support
and sophisticated value-added services, Orange, an ISO 9000 certified
company, assures its users a world-class mobile phone service
experience. The company is promoted by Hutchison Whampoa Limited and
has affiliate operations covering all the significant regional
markets in India.
For more information, visit www.orange.co.in.
About OnMobile Systems, Inc.
OnMobile Systems, Inc. provides true mobility by delivering
multimodal wireless solutions that enhance the wireless subscriber
experience to carriers, MVNOs, and service providers worldwide.
OnMobile's multimodal platform and applications allow wireless
subscribers to access information in the most convenient mode- voice,
text or graphics. OnMobile's customers can begin offering
revenue-generating, user-friendly applications on today's current
networks and easily evolve the platform to support future network
technologies.
For more information, visit www.onmobile.com.

Contact:

Leigh Anne Bass
OnMobile Systems, Inc.
Phone +1/650-229-1294
E-Mail: leighanne@onmobile.com

Laura Borgstede
Calysto Communications™
Phone: 404-266-2060
E-Mail: lborgstede@calysto.com