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10.02.2004 – 16:56

Sand Technology Inc.

SAND Technology Deutschland GmbH and SPSS GmbH Software Announce Collaboration: Joining Forces for Major Customer Intelligence Projects

    Montreal and Hamburg, Germany (ots) SAND(TM) Technology Inc. (NASDAQ: SNDT), a leading supplier of high-performance analytic application infrastructure for customer intelligence, data marts and data warehousing, and SPSS, a leader in the fields of data mining, market research and analytical CRM, have announced plans to cooperate more closely in Germany and Austria.

    "This agreement puts both of our companies in a position to complement and leverage each other's core competencies in the marketplace," says Roland Markowski, Managing Director of SAND Technology Deutschland GmbH in Hamburg. "The ability to interface with SPSS' Clementine adds considerable strength to the analytical and predictive capabilities delivered by our customer intelligence solutions. Customers served by both companies, such as AOL Germany, will reap benefits from this partnership in areas such as support and integration."

    Already, AOL Germany relies on the SAND Analytic Server and Clementine from SPSS to help execute its marketing campaigns more successfully. Thanks to the integrated solution, customer information is now available at the push of a button. "On average, we are able to design and execute our campaigns 15 - 20% more effectively than ever before," says Fred Türling, Director of Database Marketing at AOL Germany. "In light of the current situation, in which the entire market is rapidly approaching saturation, I'm convinced that our data warehouse project has taken on extremely high strategic importance to AOL Germany. We're also confident it will help us considerably improve our business in the future. Therefore, we will continue to invest in this solution."

    "Open standards and easy integration with existing IT environments have always been important considerations for SPSS," says Karl Busl, Country Manager for SPSS in Germany. "As a leading provider of data mining and analytic CRM solutions, we are constantly on the lookout for interesting technology partners. With SAND Technology, we are now able to offer our customers a full-scale best-of--breed solution for increasing customer intelligence."

    About the SAND(TM) Analytic Server

    The SAND Analytic Server allows integration of virtually unlimited volumes of data from a variety of sources -- data warehouses, operational systems, and legacy or third-party databases -- into a compact, fully-indexed analytical repository that can be rapidly deployed and quickly and easily accessed by business users via SQL92- compliant Business Intelligence tools or methods. It is highly scalable to accommodate growth and fast and simple to update to accommodate business change. The SAND Analytic Server boosts the performance of existing Business Intelligence architectures while reducing the need for involvement of specialist data management staff, and fully supports 24x365 operations, making it ideal for business-critical applications.

    The SAND Analytic Server delivers on the promise of analytics @ the speed of business(TM) by immediately providing tangible business benefits, and delivering low total cost of ownership and high overall return on investment.

    SPSS Software

    SPSS Inc. (NASDAQ: SPSS) is a global provider of predictive analytics technology and services. The company's predictive analytics technology connects data to effective action by drawing reliable conclusions about current conditions and future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve processes, and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit

    About SAND Technology(TM)

    SAND Technology empowers organizations worldwide with a better understanding of their business through a better understanding of their business data. SAND Analytic Server-based solutions include CRM analytics, web analytics, and other specialized "Business Intelligence" applications for government and security, healthcare, customer relationship (CRM) analytics, supply chain management, inventory and production optimization, financial analysis, and strategic planning.

    SAND has offices in the United States, Canada, the United Kingdom and Central Europe, and is traded on NASDAQ under the symbol SNDT.

    For more information, visit

    All Rights Reserved. SAND Technology, Nucleus, Nucleus Server, N: VECTOR, Nucleus Exploration Warehouse, Nucleus Exploration Mart, Nucleus Exploration Data Warehouse, Nucleus Octopus, SAND Online and MPSO are registered trademarks of SAND Technology Inc. and Nucleus Virtual Database (VDB), Nucleus Powered! , Nucleus E!, Nucleus Adviser, SAND Analytic Server, SAND Analytic Warehouse, and Analytics @ the Speed of Business are trademarks of SAND Technology Inc.

    Other trademarks are the property of their respective owners.

    Certain statements contained in this press release are "forward-looking statements" within the meaning of the United States Private Securities Reform Act of 1995 and are intended to be subject to the safe harbour protection provided by this Act. Such forward-looking statements are based on reasonable assumptions and current expectations, but involve known and unknown risks and uncertainties. Some assumptions may not materialize and unanticipated events may occur which could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Competitive pressures, availability and cost competitiveness of competing products, timing of significant orders, management of potential growth, risks of new business areas including our new business model, international expansion, decreased demand for computer software and services due to weakening economic conditions and market acceptance of the SAND Nucleus Product Suite are important factors which could cause actual results to differ materially from those projected. More information about factors that potentially could affect SAND's financial results is included in SAND's current Annual Report and in SAND's reports to the Securities and Exchange Commission.

ots Original Text Service : SAND Technology Internet:

Media: Robert Thompson SAND Technology +(1) 401/862-3538

Investor Relations: de Jong & Associates +(1) 760/943-9065

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