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SAF AG

EANS-News: SAF AG
Winn-Dixie Selects SAF SuperStore to Automate Ordering Process

Tägerwilen (euro adhoc) -

Leading US grocer will optimize inventory and reduce out of stocks
  Corporate news transmitted by euro adhoc. The issuer/originator is solely
  responsible for the content of this announcement.
companies/SAF direct sales success
DALLAS (May 18, 2009) - SAF U.S.A., Inc.
today announced that Winn-Dixie will utilize its SAF SuperStore 
forecasting and ordering software to create automatic orders, 
optimize inventory and reduce out of stocks.
Winn-Dixie, a leading supermarket chain based in Jacksonville, 
Florida, will immediately begin planning for the implementation of 
the computer generated ordering (CGO) solution throughout its entire 
520 stores.
"Our goal is to continuously improve the quality of our customers' 
shopping experience," said Charlie Weston, Chief Information Officer,
Winn-Dixie. "Once implemented, SAF's SuperStore solution should 
provide us with the technology to improve our in-stock position of 
everyday and promoted products to meet our customers' needs. By 
optimizing our inventory, we also expect to reduce out of stocks, and
ultimately increase sales revenues across the supply chain."
SAF SuperStore will automate Winn-Dixie's orders using a demand-chain
management approach based on forecasted sales and current inventory 
levels. The solution's forecasts will also take factors such as 
seasonal effects, promotions, price changes and advertising campaigns
into account to provide cost-effective, accurate orders. Further, 
micro forecasting will allow each item's sales history to be used to 
address changing sales patterns in each store to meet localized 
demand.
"We are eager to work with Winn-Dixie to automate its ordering and 
replenishment processes," said Dr. Andreas von Beringe, founder, 
president and CEO of SAF AG. "Our solution will deliver higher sales 
and profits to create an even greater competitive edge."
Von Beringe added, "Winn-Dixie's selection of SAF further confirms 
that we have a viable product in the marketplace. In these uncertain 
economic times, it is clear that retailers are looking for solutions 
to help strengthen their competitive advantage."
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
For more information, please visit www.saf-usa.com.
About Winn-Dixie
Winn-Dixie Stores, Inc., is one of the US's largest food retailers. 
Founded in 1925, the Company is headquartered in Jacksonville, Fla. 
The Company currently operates 520 retail grocery locations, 
including more than 400 in-store pharmacies, in Florida, Alabama, 
Louisiana, Georgia and Mississippi. For more information, please 
visit www.winn-dixie.com.
About SAF AG SAF Simulation, Analysis and Forecasting AG specializes 
in the development of automated ordering and forecasting software for
retailers and industrial manufacturers. SAF deploys the demand chain 
management approach, which controls replenishment planning based on 
consumer demand patterns. SAF software assists users to realize 
substantial cost savings and optimizes general logistics conditions 
through its simulation capabilities. As a result, significant 
competitive advantages are achieved along the entire value chain: 
lower inventories, improved product availability, and last, but not 
least, a higher level of customer satisfaction.
Forward Looking Statements and Estimates This information contains 
forward looking statements based on assumptions and estimates of 
SAF's Management Board. Although we assume the expectations in these 
forward looking statements are realistic, we cannot guarantee they 
will prove to be correct. The assumptions may harbor risks and 
un-certainties that may cause the actual figures to differ 
considerably from the forward looking statements. Factors that may 
cause such discrepancies include, among other things, risks that are 
mentioned in the annual report 2008. SAF does not plan to update the 
forward looking statements, nor does it assume the obligation to do 
so.
end of announcement                               euro adhoc

Further inquiry note:

Astrid Strömer
+41 (0)71 666 79 48
astrid.stroemer@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Prime All Share, Technologie All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade

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