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UEFA - Union of European Football Associ

uefa.com scores record season audience on the road to UEFA EURO 2008™

Nyon (ots)

Europe's football website boasts record traffic
levels during the first half of the 2007-08 season
Since the start of the current season, 17.4 million
football fans have visited uefa.com, generating over 60 million
visits and 700 million page views - a 25% increase compared to the
same period last season.
Football enthusiasts from throughout the world are visiting
uefa.com to follow live coverage and the latest news about UEFA's
competitions, which is available in 10 languages. Some 58% of visits
this season have come from Europe, 22% from the Americas and 17% from
Asia and Australia. Top countries include the United States, Japan,
the United Kingdom, Germany, Canada, Italy, the Russian Federation,
Portugal and France.
Live match coverage is the single most visited feature, generating
15% of the overall traffic.
"Live is the cornerstone of uefa.com's coverage, with all UEFA's
competitions receiving this treatment  at some point during the
season - from live text and multilingual reporting through to live
video streaming, provided by uefa.com and in co-operation with UEFA
rights-holding broadcasters. On top of that, our latest addition,
Football Europe MatchCentre, provides daily live scores and results
from all UEFA national association domestic leagues and has quickly
proved to be a hit among our users," said David Farrelly,
Editor-in-Chief of uefa.com.
On average, 2.4 million visits were registered for UEFA Champions
League match weeks and 250,000 visits for UEFA Cup match weeks. The
highlight of this season has been rising traffic for UEFA EURO 2008™
coverage - with the final qualifying match week attracting over four
million visits. The UEFA EURO 2008™ match coverage exceeded all
expectations, with over 330% growth compared to the final EURO
qualifying matches in the 2003/04 season.
uefa.com's breakthroughs this season have included uefa.com
podcasts and vodcasts - which are approaching 500,000 downloads.
"With live and on-demand video, top-quality live match reporting and
services tailored for the converged world, our users can access their
favorite content whenever, however, and wherever they want, via
multiple channels and devices," said Alexandre Fourtoy, CEO of UEFA
Media Technologies, the UEFA subsidiary which is responsible for
uefa.com.
Issued by Fast Web Media on behalf of UEFA Media Technologies

Kontakt:

Rachel Pearse
Fast Web Media
Phone: +44/(0)161/831'04'15
E-Mail: Rachel.pearse@fastwebmedia.com

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