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World Tourism Organization (UNWTO): YouTourist - The Social Network Platform For The Tourism Industry

Madrid (ots)

1 February 2007 - UNWTO and WISeKey announced an
agreement today to expand the use of traveller identification and
authentication technologies in the multibillion dollar tourism
sector.
This collaboration builds on the Public Private Partnership
agreement signed by UNWTO and Microsoft in 2006. The partners will
seek to deliver YouTourist as a unique e-Tourism Social Network
(youTourist.net). Based on WISeKey Digital Identification and
Microsoft Cardspace technologies, this platform allows tourist to
connect with one another to exchange information based on the UNWTO's
Global Code of Ethics for Tourism.
The Code is a blueprint for safeguarding the resources upon which
tourism depends, ensuring that its benefits are equitably shared in
the spirit of the Millennium Development Goals. It sets out guiding
principles for governments, destinations, tour operators, travel
agents, tourism workers, developers, and travelers themselves.
Geoffrey Lipman Assistant Secretary-General of UNWTO said "the
time is right to take advantage of new technologies to advance the
UNWTO Global Code of Ethics. The explosion of social networks fits
perfectly with the spirit of the responsible and sustainable tourism
that we are seeking to encourage."
YouTourist will encourage tourist exchanges of pictures, videos,
and comments and give special communication opportunities for local
communities and travel companies involved in the whole chain of
tourism development. Crosscutting areas in poverty alleviation can be
greatly aided by introducing the type of technology available for
travel industry Trusted Social Networks. Digital Identification for
secure participation will be a key element.
Carlos Moreira CEO of WISeKey quoted: "We are truly in support of
the UNWTO Code of Ethics. In the years to come 'Sustainable Tourism'
will be the only way out and emerging economies expect from as global
players like us that we contribute to close the gap for the benefit
of everyone. The link between WISeKey's leading edge secure digital
identification and UNWTO's Global Code of Ethics brings a new
dimension to the concept of trusted travel via YouTourist.net"
The Trusted Social Network for the Tourism Industry will inter
connect to the global information infrastructure provided by agencies
offering e-Tourism Services. It will federate participating agencies
into a global e-Tourism Portal using Single Sign On technologies.

Contact:

Marcelo Risi
UNWTO Press and Communications Department
Tel.: +34-91-567-8193
+34-91-567-8194
Fax: +34-91-567-8218
E-Mail: comm@unwto.org
Internet: http://www.unwto.org

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