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The Macallan® and Borgata Hotel Casino & Spa to Introduce the World's Most Expensive Single Malt Scotch Whisky Vintage Collection - Liquid History in the Making

NEW YORK (ots)

The world's most expensive and exclusive single
malt Scotch whisky vintage collection -- The Macallan® Fine & Rare
Vintage Collection of 38 bottles valued at $170,000 -- will debut
exclusively at Borgata Hotel Casino & Spa in Atlantic City.
Previously unavailable by the glass anywhere in the U.S., the
entire range of The Macallan Fine & Rare Vintage Collection -- with
vintage-dated malts spanning from 1926 to 1973 -- will be served
exclusively and in its entirety at Borgata. The collection will be
available and served only by the glass (that's "by the dram" in
Scottish parlance) at the hotel's glamorous, award-winning
restaurant, Old Homestead, beginning on April 15, 2004.
This is the first time the complete collection has been offered
on-premise anywhere in the world since the collection launched in the
U.K. in 2002, and in the U.S. in late-2003. These limited-edition
single malts will be dispatched directly to Atlantic City, New
Jersey, from The Macallan's distillery on the banks of the River
Spey. Once at Borgata, one bottle of each of the 38 vintages will be
displayed in a dramatic glass case at the bar of Borgata's Old
Homestead Steakhouse, situated across from the main casino floor.
Prices for The Macallan Fine & Rare Vintage Collection by the
glass will range from $50 to $3,500. Upon ordering a dram of one of
The Macallan Fine & Rare Vintages, the consumer will receive a
special Spiegelau whisky snifter, and a leather passport containing
tasting notes for each vintage and an area for a stamp highlighting
the date of consumption(1). The consumer will keep both the snifter
and the passport, and subsequently present the passport as additional
drams are sampled from The Macallan's unique history of liquid
excellence.
The Macallan, founded in Cragellachie on Speyside in 1824, is
believed to have the deepest single malt vintage reserves in all of
Scotland. In 2002, the distillery tapped its archives to create the
extraordinary Fine & Rare Vintage Collection. Each whisky in the
collection is drawn from a single cask of a specific year, yielding a
limited number of bottles from each cask. Fine & Rare Macallan
represents the greatest compilation of vintage-dated single malts
ever assembled by a single distillery. It also represents the "liquid
history" of The Macallan, considered by many critics to be the most
collectible whisky in the world.
"These 38 bottles reflect the very best of The Macallan's oldest
stocks," said David Cox, Director of Fine & Rare Macallan. "We are
thrilled that the collection's on-premise debut stateside is taking
place in such a remarkable setting. This collaboration with Borgata
unites a rare taste of the Old World with a dynamic and contemporary
destination in the New World."
The luxurious Borgata, a $1.1 billion joint venture between Boyd
Gaming Corporation and MGM MIRAGE and one of the most exciting
entertainment destination hotels in the country, became the first new
casino hotel in Atlantic City in 13 years when it opened in July
2003.
Victory Tiffany, vice president of food & beverage for Borgata
Hotel Casino & Spa, notes: "Our goal at Borgata from the start was to
provide our guests with unique and memorable experiences -- not only
in gaming, but also in luxury, relaxation and the very finest of food
and drink. The Macallan Fine & Rare Vintage Collection fits this aim
perfectly."
"The Old Homestead is the perfect Borgata environment in which to
showcase The Macallan's vintage collection of whiskies," said
Tiffany. "Reminiscent of its Old World origins, the restaurant's
stylish interior provides a stunning backdrop upon which to showcase
The Macallan Fine & Rare."
Borgata's sparkling and sophisticated facilities include 2,002
guest rooms and suites, 11 destination restaurants, a 1,000-seat
performance theater and 50,000-square-foot spa. The Macallan Fine &
Rare display will be showcased at Borgata's Old Homestead Steakhouse
situated across from the main floor of the casino that includes 163
gaming tables and 3,600 slot machines.
In order to ensure that Borgata's guests are able to maximize
their opportunity to sample the Fine & Rare Vintage Collection by the
dram, bartenders at Old Homestead will receive special training to
help them describe the distinct vintage bottlings. Variations within
the collection are broad, not only in age, but also in natural,
cask-driven color, alcohol by volume, aroma and taste. And yet, the
whiskies all share a kinship, distinctively The Macallan, both in
spirit and in wood maturation.
A definite advantage for Borgata's patrons is the relative
durability of whisky, compared with wine. Considered remarkably
stable once bottled, whisky is considered easier to store than wine
(a cool cabinet or basement is fine); and, it remains shelf-stable
for appreciably longer once opened (months, as opposed to hours).
Mark A. Izatt, brand manager of the single malt Scotch whisky
portfolio at Remy Amerique, Inc., exclusive U.S. importer of The
Macallan, believes that the stunning Fine & Rare display will attract
not only Scotch aficionados, but also adventurous Borgata guests
looking for something spectacular.
"Where else can you step up to a bar and order a dram of whisky
from a collection that is simply not available anywhere else on the
planet?" notes Izatt. "I think the odds are excellent that The
Macallan will be a big hit with Borgata's savvy guests. Some may come
seeking to sip a spirit from their birth years, others to expand
their single malt horizons, or even perhaps to mark the winning
number following that last spin at the Roulette table. All will
experience something totally unique."
The full Fine & Rare range includes vintages from:
1926, 1937*, 1938*, 1939, 1940*, 1945, 1946, 1948, 1949*, 1950*,
1951, 1952*, 1953, 1954, 1955, 1958, 1959, 1964, 1965, 1966, 1967,
1968*, 1969*, 1970*, 1971*, 1972*, 1973** (*Each of these years had
two exceptional casks, which have been used in two separate
bottlings. **The 1973 will be released in May 2004 and will be the
38th bottle available at Borgata.)
Individual bottles from The Macallan Fine & Rare Vintage
Collection, in both standard 750 ml size and 50 ml miniatures
(available in the U.S. in mid-2004) can be ordered directly from The
Macallan distillery through fine wine and spirits shops across the
U.S. For a listing of shops and for more information on The Macallan
Single Highland Malt Scotch Whisky, visit www.themacallan.com or
contact The Macallan Brand Ambassador, Caspar MacRae at 212-399-4200.
For more information on Borgata Hotel Casino & Spa in Atlantic
City, NJ, visit www.theborgata.com.
About The Macallan®
The Macallan is the world's most precious whisky. Distilled on the
Easter Elchies estate above the banks of the Spey River in the
Scottish Highlands since 1824, The Macallan Single Highland Malt is
produced without compromise to achieve the highest standard of
quality and taste. The hallmarks of The Macallan are its deep and
natural color (caramel is never used); flavors of citrus, dried
fruits, cloves, wood and toffee; subtle sweetness and profound
richness carry into the finish. The Macallan vintages from 1945
through to 1950 also have hints of peat smoke from the use of peat in
the maltings at the distillery in the immediate post war years. These
hallmarks are achieved through The Macallan's exclusive use of
Spanish sherry casks and Golden Promise barley. The Macallan range of
single Highland malts in the U.S. includes: 12 Years Old, 18 Years
Old, 25 Years Old, 30 Years Old, Cask Strength, 1841 Replica, 1861
Replica and Fine & Rare vintages. For more information, please visit
www.themacallan.com.
About Remy Amerique, Inc.
Remy Amerique, Inc. is a private and wholly owned subsidiary of
Rémy Cointreau, S.A. France. The company is the exclusive U.S.
importer for a variety of premium spirits and wines, including Remy
Martin®, Cointreau®, Piper Heidsieck®, Charles Heidsieck®, Marchesi
Antinori®, Masi Agricola®, Vietti Wines®, Jacopo Biondi Santi Wines®,
Vina Haras de Pirque®, Damrak Gin®, The Macallan®, The Famous
Grouse®, Highland Park®, Tamdhu®, Mount Gay Rums®, Gonzalez-Byass®,
Galliano®, Passoa®, and others. Please savor responsibly.
About Borgata Hotel Casino & Spa
Borgata Hotel Casino & Spa is a joint venture of Boyd Gaming
Corporation (NYSE: BYD) and MGM MIRAGE (NYSE: MGG). Located at
Renaissance Pointe in Atlantic City, it features 2,002 guest rooms
and suites, 125,000 square feet of gaming, 163 gaming tables, 3,600
slot machines, 11 destination restaurants, 11 retail boutiques, a
50,000 square foot spa, 70,000 square feet of event space, and
parking for 7,100 cars.
About Old Homestead Steakhouse
Old Homestead is an original, a classic steakhouse that has been a
New York institution since 1868. Greg and Marc Sherry, who created
the decadent Kobe beef burger which became a national sensation,
opened a second location of Old Homestead Steakhouse at Borgata. They
are the first in three generations of their family to do so. The
location is different, the design is breathtakingly new, but
everything else that has made Old Homestead an enduring success is
the same. And, just like the original, the Old Homestead Steakhouse
at Borgata leaves you with an undeniable feeling of "Wow!" Everything
old is new again.
(1) Available while supplies last.
ots Original Text Service: Remy Amerique
Internet: http://www.presseportal.ch

Contact:

Lauren Swartz/ Josh Rosenberg
M Booth & Associates
+1-212-481-7000
fineandrare@mbooth.com