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Valora Holding AG

EANS-News: Valora Holding AG
Valora Trade successfully completes acquisition of Norway´s leading cosmetics distributor Engelschiøn Marwell Hauge AS (EMH)

Muttenz (euro adhoc) -

  Corporate news transmitted by euro adhoc. The issuer/originator is solely
  responsible for the content of this announcement.
Company Information
Valora Trade successfully completes
acquisition of Norway´s leading cosmetics distributor Engelschiøn 
Marwell Hauge AS (EMH) - Entry into new product category with strong,
selective brands - Market position in Norway enhanced
On October 15, 2010, Valora successfully completed the acquisition of
an 80% majority stake in the Norwegian firm EMH. The transaction 
provides Valora with control of Norway´s leading cosmetics 
distributor, thus enabling the Group to invest in a new and growing 
product segment. Extending its existing portfolio in this way is not 
only commensurate with Valora Trade´s chosen strategic direction, but
also strengthens the company´s position in Norway, one of its most 
promising markets for future development.
Valora Trade is already one of Europe´s largest distributors of 
branded goods to the organised retail sector. By adding EMH´s current
staff of some 110 employees headed by managing director Peder Madsen 
and, noted for their high standards of professionalism, to its ranks,
Valora will also further enhance its distribution skills.
This acquisition has been fully financed from current cash flow. Both
parties have agreed not to disclose the purchase price or other 
details of the agreement. Ellinor Sæther, the previous owner, will 
maintain a minority stake of 20%. She will also take a seat on the 
new board of directors, providing valuable know-how and expertise.
***** EMH Engelschiøn Marwell Hauge Founded in 1927, EMH holds 35% of
the Norwegian cosmetics market, making it Norway´s leading 
distributor and marketer of cosmetic products. The firm´s 2009 sales 
were somewhat over NOK 400 million (approximately CHF 70 million). 
EMH´s principal portfolio encompasses more than 50 exclusive brands, 
such as Calvin Klein, Chanel, Clarins, Dolce & Gabbana, Guerlain, 
Hugo Boss, IsaDora, La Prairie, Max Factor, Paco Rabanne, Shiseido 
and Versace. The firm currently employs some 110 staff. *****
end of announcement                               euro adhoc

Further inquiry note:

Investor Relations: Tel: +41 58 789 12 20
Mladen Tomic E-Mail: mladen.tomic@valora.com

Media Relations: Tel: +41 58 789 12 01
Stefania Misteli E-Mail: stefania.misteli@valora.com

Branche: Retail
ISIN: CH0002088976
WKN: 208897
Börsen: BX Berne eXchange / stock market
SIX Swiss Exchange / Main Standard

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