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SinnerSchrader takes over advertising sales business of newtention

Hamburg (euro adhoc) -

  ots.CorporateNews transmitted by euro adhoc. The issuer is responsible for
  the content of this announcement.
cooperations/technology
SinnerSchrader is strengthening its
Performance Marketing division by taking over the advertising sales 
business of Hamburg-based ad management specialist newtention 
technologies GmbH. By taking over the business previously operated by
the newtention subsidiary adbalance GmbH, SinnerSchrader has 
increased its media team by two employees.
At the same time, SinnerSchrader and newtention have agreed on 
far-reaching cooperation to further develop newtention´s leading n7 
profiling, targeting and ad management technology and to position it 
on the market. adbalance´s clients will thus continue to benefit from
the innovative n7 ad server technology and the profile-based 
advertising contacts. The parties have agreed to maintain 
confidentiality about the details.
"The marketing of banner ads based on performance-oriented income 
models and profile targeting is currently greatly gaining in 
importance," says Matthias Schrader, Chairman of the SinnerSchrader 
Management Board. "On the market, we can see a rising demand for 
efficient, performance-oriented sales advertising in the digital 
channels."
About SinnerSchrader SinnerSchrader is a leading interactive agency 
in Germany. SinnerSchrader develops interactive customer experiences 
which radically intensify the relationship between brands and 
consumers. SinnerSchrader was founded in 1996, has been listed on the
stock exchange since 1999, and has over 200 employees in Hamburg and 
Frankfurt am Main.
About newtention Founded in 1999, newtention technologies is now one 
of the leading independent providers of ad server technology in 
Europe. With just under 20 specialists, the company develops and 
markets individual ad management solutions for the online industry. 
The premium ad management suite n7 with its specially developed 
versions based on the needs of its users is at the heart of 
newtention´s product range. The company´s portfolio is supplemented 
by professional services and individual application development for 
agencies, advertisers and marketers.
end of announcement                               euro adhoc

Further inquiry note:

SinnerSchrader Aktiengesellschaft

Thomas Dyckhoff, CFO
T. +49. 40. 39 88 55-0

Martin Recke, Corporate Communications
T. +49. 40. 39 88 55-181

E-Mail: ir@sinnerschrader.de
F. +49. 40. 39 88 55-100

Branche: Software
ISIN: DE0005141907
WKN: 514190
Index: CDAX, Prime All Share, Technologie All Share
Börsen: Börse Frankfurt / regulated dealing/prime standard
Börse Berlin / free trade
Börse Hamburg / free trade
Börse Stuttgart / free trade
Börse Düsseldorf / free trade
Börse München / free trade

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