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u-blox AG

Tranzda selects u-blox GPS module for revolutionary smartphone

Thalwil (ots)

u-blox AG, the leading Swiss provider of GPS
receiver technology, today announced a deal that sees its LEA-4S GPS
module included in a revolutionary smartphone produced by innovative
design house Tranzda Technologies Co. Ltd. The PM328 is a NEWPLUS
Linux-Core smartphone that integrates phone, PDA, GPS and other
multimedia entertainment functions in a product that is 16 mm thin.
The PM328 has an embedded GPS engine, voice navigation software
and maps of 400 cities. This enables users to easily locate and
navigate to any location using nothing but their mobile phone. The
PM328's WAP 1.1 / 2.0 browser means users can search for restaurants,
museums, cinemas, or similar on the Internet and then use the phone's
GPS functionality to navigate to the chosen location. Other features
include a USB interface, Bluetooth support, and Data Synch functions
that enable SMS, contacts, email and music synchronization with the
user's PC.
"The PM328 offers everything a handset user could dream of,
including phone and PDA functionality, several multimedia features
and, of course, the latest must-have for handheld devices: A high
performance GPS engine that provides accurate, uninterrupted
positioning indoors and outdoors," said Thomas Seiler, u-blox CEO.
Tranzda chose u-blox' LEA-4S GPS module for its outstanding
performance and power consumption of 38 mA that ensures the
smartphone has a long battery times. The LEA-4S measures a mere 17 x
22.4 mm and comes with SuperSense®, u-blox' award-winning -158 dBm
high sensitivity technology that enables coverage indoors and other
difficult signal environments where other positioning engines lose
the GPS signal and interrupt tracking.
"We needed a small, low power and cost-effective GPS engine that
could be easily integrated," commented Li Ming, Tranzda CEO. "The
accurate and reliable LEA-4S greatly exceeded all our expectations,
ensuring our smartphone users enjoy uninterrupted positioning as they
navigate through shopping malls, urban canyons and other difficult
signal areas," added Mr. Li.
The LEA-4S's small size and SMT pads allow for fully automatic
assembly processes with standard pick-and-place equipment and reflow
soldering, enabling cost efficient, high volume production. Moreover,
the module supports A-GPS services such as u-blox' AssistNow®
Assisted GPS solutions that ensure instant positioning anywhere,
anytime.
The competitively priced PM328 smartphone is now for sale in China
and can be bought from www.powermobile.com.cn. Other u-blox and
Tranzda joint developments will follow as the two companies continue
to deliver innovative mass-market mobile solutions.
u-blox will present the PM328 at CeBIT, Hall 11 Booth C09.
A high-resolution picture can be downloaded from
http://www.u-blox.com/news/tranzda.jpg
About u-blox
u-blox is an international company headquartered in Switzerland,
with sales organisations in the Americas, Europe and Asia. Founded in
1997, u-blox develops leading positioning technology, products and
services based on Global Navigation Satellite Systems (GNSS),
including GPS and Galileo, for the automotive and mobile
communications markets. For more information, please visit
www.u-blox.com.
About Tranzda
Tranzda Technologies Co. Ltd. is a high tech enterprise
specialising in smart phone production, ID/MD design, hardware,
software and operating system (LINUX OS) development. For more
information, please visit http://www.tranzda.com/

Contact:

u-blox
Georg zur Bonsen, Marketing Services
phone: +41/44/722'74'44
e-mail: georg.zurbonsen@u-blox.com

Alicia Montoya, Marketing Communications
phone: +41/44/722'74'86
e-mail: alicia.montoya@u-blox.com

Tranzda
Mr Li Ming, CEO
phone: +86-755-83663528
e-mail: ming.li@tranzda.com

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