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Trax® Retail Solutions Launches SmartStore™ Loss Prevention & Store Operations Suite for Supermarkets, C-Stores, Drugstores and General Merchandisers

Scottsdale, AZ (ots)

Market Leader in Shrink Prevention Expands Offerings by Creating
   5- Part Toolkit for Store Operations Control
Trax® Retail Solutions (Trax), the market leader in loss
prevention and profit optimization solutions for the retail industry,
announced today its launch of SmartStore™, a suite of loss
prevention and store operations control software and services for
profit optimization that guarantees to improve the performance of
people, processes and practices in retail stores.
Through strategic marketing and distribution relationships with
Pro Retail, Retalix, PCMS, Unicru, Checkpoint and others, SmartStore
solutions are available to retailers around the world in: Canada, the
U.K., Europe, the Middle East, Australia, Asia, Mexico, Central &
South America, Japan and South Africa.
Leading retailers like Albertson's, Harris Teeter, Stater Bros.,
Winn-Dixie, Farm Fresh, SUPERVALU and Foodstuffs (NZ) Ltd. and
hundreds of others in the supermarket, C-store, drugstore and general
merchandise sectors have been using Trax's ShrinkTrax® loss
prevention and data mining solutions from the SmartStore suite for
years.
"For nearly 15 years we have been helping retailers improve
profitability by creating smarter stores. Our SmartStore suite boasts
intelligent software and services that not only prevent shrink, but
that also empower managers with easy-to-use technology to control
store operations more effectively, set clear performance goals and
standards to maximize employee performance, and that trains managers
to implement industry best practices that are proven to drive profit
and service excellence. Experience has taught us that on a
store-by-store basis, smarter managers using intelligent technology,
drive more profit," said Larry Miller, president of Trax.
In addition to ShrinkTrax for POS, the most popular new tools
within the SmartStore suite include: Scorecards for monitoring store
and district performance against defined goals for improved process
execution, ShrinkTrax for DSD to detect vendor fraud and receiver
errors, StoreWalk for management excellence in customer service
readiness, loss prevention, safety and sanitation, and DM2, the
industry's most advanced data mining software for loss prevention,
store operations and merchandising.
White papers on a variety of loss prevention and profit
optimization subject areas are available to retailers for a limited
time. To request your personal copy, please call 480.948.0001 ext.
285 or visit www.traxretail.com. For more information about Trax
resellers and partners in your area, contact us at 480.948.0001 ext.
156.
About Trax
Trax® Retail Solutions is the market leader in loss prevention
and profit optimization solutions for the retail industry since 1989.
Serving the $3.5 trillion retail market, the company's flagship
ShrinkTrax® solution has helped over 19,000 retail stores reduce
shrink. The Trax SmartStore™ suite includes software and services
for shrink prevention, operations control, implementation of
management best practices, maximization of employee performance, and
profit optimization for the entire retail industry including
supermarkets, C-stores, drug stores and general merchandise. For
more, visit www.trax-usa.com or call 480.948.0001.

Contact:

Mike Bellowe
Marketing Manager
Phone: +1.480.948.0001 x156
E-Mail: mbellowe@trax-usa.com