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Sergio Garcia joins OMEGA's family of international ambassadors

Sergio Garcia joins OMEGA's family of international ambassadors
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Crans-Montana (ots)

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Swiss watchmaker OMEGA, title sponsor of the
OMEGA European Masters which started today in the picturesque Alpine
resort of Crans-Montana, is pleased to announce that Sergio Garcia
has joined its family of international ambassadors.
OMEGA's international ambassadors are a cornerstone in the brand's
promotional activities, appearing in advertisements, adding a special
touch to events and reinforcing OMEGA's involvement in sports. As a
manufacturer of prestige timepieces with over 150 years of tradition
behind it, OMEGA attaches great importance to long-term relationships
with such spokespersons for the brand. Well-known international
celebrities such as Cindy Crawford, Pierce Brosnan, and Michael
Schumacher have all been partners of OMEGA since the mid-1990s and
are quite naturally regarded as part of the family.
The young Sergio Garcia is the perfect addition to OMEGA's family
of golfing ambassadors, which comprises South Africa's Ernie Els,
China's Zhang Lian-Wei and the Danish lady golfer Iben Tinning. This
strong on-course presence is complemented by the title sponsorship of
the OMEGA European Masters and the OMEGA Hong Kong Open, as well as
OMEGA's official timekeeping of the US PGA Tour, the Senior Tour and
several other events on the European Tour.
Having turned professional in 1999, Sergio Garcia went on to win
the Murphy's Irish Open and the Linde German Masters in the same
year, also coming second to Tiger Woods in the US PGA Championship at
Medina and helping Spain to win the Alfred Dunhill Cup. In 2001,
Garcia won the MasterCard Colonial and the Buick Classic in the USA.
It was thanks to these victories that Sam Torrance picked Garcia as
one of the wild cards for the 34th Ryder Cup matches.
Speaking at a press conference to announce the new partnership,
OMEGA President Stephen Urquhart commented "Sergio Garcia is
representative of the many young golfers currently taking up this
unique sport. Although he is already world famous, he has his whole
golfing future ahead of him."
For his part, Sergio Garcia explained the reasons for his choice
of OMEGA: "OMEGA has done a great job of securing some the world's
best players for the OMEGA European Masters. I am very happy to be
associated with OMEGA. Not only because the brand is very involved in
golf at all levels, but also because the brand has both a fantastic
history and a very dynamic and forward-looking image. I am certain
that this will be a tremendous relationship for both of us".
Patrick Sjoland wins Seamaster Aqua Terra after scoring
hole-in-one
Swede Patrick Sjoland was the first player out this morning and
got off to a fantastic start, with a first-round score of 4 under par
and a hole-in-one on the 8th hole. His 156-metre shot with a 7 iron
won him an OMEGA Seamaster Aqua Terra in 18-carat yellow gold with a
matching 18-carat yellow gold bracelet. The Aqua Terra collection is
fitted with OMEGA's revolutionary Co-Axial Escapement, which offers
better long-term accuracy than the conventional lever escapement.
Sjoland was very pleased with his prize, which constitutes an
upgrade to the OMEGA watch he received as a gift from his wife
several years ago.

Contact:

OMEGA International
Public Relations
Rue Stämpfli 96
CH-2504 Bienne, Switzerland
Tel. +41/32/343'9211
Fax +41/32/343'9715
E-mail: public.relations@omega.ch
Internet: http://www.omegawatches.com
OMEGA is a company of the Swatch Group