22.03.2005 – 08:00

ProSiebenSat.1 Media AG

euro adhoc: ProSiebenSat.1 Media AG
Mergers - Acquisitions - Takeovers
ProSiebenSat.1 Media AG to takeover all shares of Euvia Media AG & Co. KG

Disclosure announcement transmitted by euro adhoc.
  The issuer is responsible for the content of this announcement.

22.03.2005

Expansion in the growth market of transaction television
Will increase Diversification segment revenues substantially

Munich, March 22, 2005. ProSiebenSat.1 Media AG will acquire an
additional 51.6 percent of Euvia Media AG & Co. KG. A share purchase
agreement signed last night calls for the ProSiebenSat.1 Group to
acquire 48.6 percent of the company from H.O.T. Networks GmbH i.L.,
and 3.0 percent from Euvia’s CEO Christiane zu Salm. With these
additions, ProSiebenSat.1 Media AG, which up to now has held 48.4
percent of Euvia Media, will hold 100 percent of the company. The net
transaction volume of EUR 115 million is comprised of EUR 155 million
purchase price (US-$ 204 million at today’s exchange rate of 1.32)
reduced by a cash position of about EUR 40 million on Euvia Media’s
balance sheet. The acquisition will be subject to the approval from 
the Commission on Concentration in the Media Sector (KEK) and the
German and Austrian antitrust authorities. The closing of the
transaction is expected within four months.

Euvia Media AG is a management and investment holding company for
transaction television. It operates the interactive entertainment
channels 9Live, Germany’s first quiz channel, and sonnenklar TV,
which specializes in travel sales. Euvia Media was the first operator
in the German TV market to employ the transaction television business
model, which relies mainly on viewer participation for funding. In
2004, Euvia Media generated revenues of EUR 102.4 million, and an
EBITDA of EUR 28.2 (preliminary figures).

With Euvia Media, ProSiebenSat.1 Media AG will strengthen its
portfolio with the addition of another successful company. Acquiring
the remainder of the company marks a strategic step toward expanding
in the growth market of transaction television, and should
significantly increase both revenues and profits for the
ProSiebenSat.1 Group. Once Euvia Media has been integrated, the media
Group will have its own provider for various forms of interactive TV,
such as call TV and T-commerce. The addition of Euvia Media to the
ProSiebenSat.1 Group will reinforce the new Diversification segment,
established by Germany’s leading TV corporation last fall to
diversify its income sources and expand into new lines of business.
The ProSiebenSat.1 Group generated some 7 percent of its revenues
from non-television advertising in 2004. That percentage is expected
to double by 2007

end of announcement                    euro adhoc 22.03.2005 07:26:51 

Contact:

Katja Pichler
Corporate spokesperson
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-11 80
Fax +49 [89] 95 07-11 84

email:
Katja.Pichler@
ProSiebenSat1.com

Branche: Media
ISIN: DE0007771172
WKN: 777117
Index: Midcap Market Index, MDAX, Prime Standard, CDAX, Classic All Share, HDAX, Prime All
Share
Börsen: Berliner Wertpapierbörse / free trade
Hamburger Wertpapierbörse / free trade
Börse Düsseldorf / free trade
Niedersächsische Börse zu Hannover / free trade
Bayerische Börse / free trade
Bremer Wertpapierbörse (BWB) / free trade
Frankfurter Wertpapierbörse / official dealing