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The force is with Orange: the "Star Wars - Episode III" mobile box sets have arrived

Un document

Lausanne (ots)

Indication: Pictures and further information in pdf can be downloaded
            under: 
            http://www.presseportal.ch/de/story.htx?firmaid=100003587
Star Wars - Episode III "Revenge of the Sith"
Attention all Star Wars fans! The exclusive
limited edition "Star Wars - Episode III" mobile box sets from Orange
will be available from 11 April 2005. The sets contain a Nokia mobile
phone with Star Wars accessories. They are a "must" for every Star
Wars fan. The sets, together with a wide range of Star Wars content
and services, can only be obtained in Switzerland through Orange and
on the mobile Orange World portal.
You can come closer than ever to that far distant galaxy with this
exclusive offer of Star Wars products and services, launched by
Orange to celebrate the year's most eagerly awaited film.
The six-part Star Wars saga will be completed on 19 May 2005 with
the worldwide premiere of Star Wars Episode III Revenge of the Sith.
Together with Lucasfilm Ltd. - creator of the Star Wars films -
Orange has put together an exclusive Star Wars Episode III box set
with unique accessories that will bring the enjoyment and adventure
of Star Wars right to your mobile phone.
The mobile box set includes either a Nokia 3220 (PrePay/PostPay)
or a Nokia 3100 (PrePay only) that can be set up by fans to meet
their own requirements. Among the accessories you will find
lenticular images (three-dimensional images that are animated in
response to movement) for the Nokia 3220 of all the main characters
in the saga, a Darth Vader cover for the Nokia 3100, a Darth Vader
telephone base (for the table) and a furry Wookie case to protect
your Star Wars mobile phone when you are out (see appendix for
further details).
Within Europe, the Star Wars content is only available from Orange
and through the mobile portal Orange World. Film fans can view video
clips from Revenge of the Sith on their mobile phones, download
exciting games and set up Darth Vader's menacing breathing as a
ringtone.
Orange has produced more than 100,000 black Star Wars Episode III
box sets for sale in seven European countries. 10,000 of these will
be available in Switzerland. You can buy the box sets together with
the new Revenge of the Sith content in the second week of April at
Orange Centers, Orange Points and from our partners Interdiscount,
MediaMarkt, MobileZone and the PhoneHouse.
Timm Degenhardt, Vice President Marketing & Communications at
Orange Switzerland, is delighted: "Our customers can now take the
Star Wars universe with them wherever they go. They can extend the
Star Wars film experience from the cinema screen to their own mobile
phone. They can make their telephone buzz like a light sword, fight
the Dark Side of the Force with interactive 3D-games and even send
each other individually created greetings from R2D2 - and all that
only with Orange".
See the film premiere with Orange
Orange is offering 300 cinema tickets to attend the Swiss film
premiere of Star Wars: Episode III as well as for other events and
surprises. To take part in the draw, Star Wars fans should send an
SMS with the keywords "Star Wars", followed by your surname, first
name, street, town and mobile phone number to the target number
86188. Each SMS will be charged at 50 Rappen. You can also take part
in the draw by sending a postcard. Simply write the heading "Star
Wars" together with your address and mobile phone number on the
postcard and send it to: Orange Communications AG, Hardturmstrasse
161, 8005 Zürich.
Media notice
Orange, the Orange logo and all other names of Orange products and
services that appear in this document are trademarks of Orange PCS.
The Orange Group is one of the world's biggest mobile communications
providers and is a subsidiary of the France Telecom group with
branches in 16 countries within and outside Europe. The company
offers a wide range of personal communications services including
Orange GSM1800 and other digital mobile phone services. The Orange
brand is represented - as part of the Orange Group - in Great
Britain, France, Switzerland, Rumania, Slovakia, Thailand, Ivory
Coast, Dominican Republic, Cameroun, the Netherlands, Botswana and
Madagascar. The Orange Group also has a subsidiary in Belgium
(Mobistar), joint ventures in Egypt (MobiNil) and minority holdings
in companies in Portugal (Optimus) and Austria (One). At the end of
December 2004, Orange was the largest mobile network provider in
Great Britain with 14.2 million active subscribers and in France with
over 21.24 million registered customers. At the same time, companies
controlled by Orange had a total of almost 54 million customers
worldwide. Together with TIM, Telefonica and T-Mobile, Orange is a
founder member of the FreeMove alliance.
You can find more information about us on the Orange website at
www.orange.ch and www.orange.com.

Contact:

Therese Wenger, Director Media & PR
Orange +41-78-787'10'16
Tel +41-21-216'10'16
Fax +41-21-216'10'15
Email: therese.wenger@orange.ch
Interne: http://www.orange.ch

Orange Communications SA
World Trade Center
Av. de Gratta-Paille 2
Case postale 455
CH-1000 Lausanne 30 Grey

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