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Orange Joins Forces With HP to Bring the Internet to Everyone via Mobile Broadband

Paris (ots/PRNewswire)

- Strategic Partnership Signed Between Orange and HP to Drive
Consumer Adoption of Mobile Broadband Across Europe
Orange today continued its drive to give more mobile broadband
customers Internet on the move, with a new partnership signed with
Hewlett Packard. The deal means Orange and HP will co-distribute and
market a range of consumer notebooks[1] and HP Minis with mobile
and/or fixed broadband access. The three-year pan-European agreement
will underpin the delivery of connected offers in the UK, Belgium,
Switzerland, Austria and Portugal, to be followed by a rollout across
the Orange footprint.
The HP line of products will join Orange's successful mobile
broadband portfolio of notebooks and netbooks, giving customers
everywhere seamless, simple and affordable access to services such as
mobile Internet, TV and other multimedia services. Demand for mobile
broadband globally has seen Orange's mobile broadband customer base,
including smartphone customers, increase to 23.2 million at 30 Sep 08
- an 81% increase from the previous year[2].
Olaf Swantee, SEVP of Orange's communications services, says:
"The demand for mobile broadband is a global phenomenon. Adding a
select range of HP Notebooks and Minis to our successful portfolio of
connected offers is just the kick-off phase." Olaf adds, "Our
partnership with HP is based on more than just sales. Together, we
will define new ways to bring services to customers, from
co-marketing activities through to distribution, supply chain and
care, reinforcing our commitment to make it easy for everyone to
access the Internet and their content, whenever and wherever they
want."
Eric Cador, senior vice president, HP PSG EMEA, added: "The
partnership with Orange has created a new and important channel for
HP as customers increasingly turn to the power of the mobile
Internet. Our vision is to make mobile Internet simple and always
available for people wherever they are, giving customers an even
better mobile experience by leveraging Orange's and HP's unique
experience and knowledge."
One of these offers is the brand new Compaq Mini 700 which, in
the UK, allows customers to buy a ready to use Internet connected
notebook for GBP30 a month[3]. As well as a HP Compaq Mini 700, each
package consists of Orange's 'Internet Everywhere' mobile broadband
service and dongle as well as a 3GB data allowance and 24 month
manufacturer warranty.
For more information about Orange visit
http://www.orange.com/en_EN/group/
[1] Notebooks and HP Mini's can be bought separately from mobile
and fixed broadband access.
[2] As of end September 2008 (Q3 08 earnings)
[3] Available on 24 month contracts

Contact:

For further information, please contact: Orange, Vanessa Clarke,
+44-(0)7891-056-593, vanessa.clarke@orange-ftgroup.com. Georgina
Hart, +44-7730-989-693, georgina.hart@orange-ftgroup.com

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