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Abonner Goldbach Group AG

Goldbach Group AG

EANS-News: Goldbach Media AG
Partnership between Goldbach Media and Facebook

Küsnacht (euro adhoc) -

New opportunity in the Eastern Euopean online market
  Corporate news transmitted by euro adhoc. The issuer/originator is solely
  responsible for the content of this announcement.
Joint Ventures/Cooperation/Collaboration
Subtitle: New opportunity in the Eastern Euopean online market
Corporate Press Release
New Opportunity in the Eastern European online market Partnership 
between Goldbach Media and Facebook Zurich/Kusnacht, January 12th, 
2010. ARBOinteractive Group, a subsidiary of Goldbach Media is 
entering into a strategic relationship with Facebook in Eastern 
Europe . The relationship includes the sales and handling of 
advertising to agencies and advertisers in Poland and the Czech 
Republic for Facebook. "Eastern Europe is an important region for 
us," states Blake Chandlee, Head of Sales for Facebook in Eastern 
Europe, "and that's why we chose ARBOinteractive, which is one of the
leading companies in the online advertising market. ARBOinteractive 
has a great deal of experience in cooperating with the largest 
international advertisers and networks. ARBOinteractive will make it 
possible for these companies and brands to communicate directly to 
their customers in Facebook." ARBOinteractive will sell Engagement 
ads that run on the homepage as well as marketplace ads that run on 
other pages on Facebook.  Engagement ads allow people to interact 
with ads in the same way they do with other content on Facebook by 
becoming a fan of a brand, commenting on a video or registering for 
an event. When someone responds to an Engagement ad, it may create a 
story in their friends' News Feed. This additional distribution 
extends an advertiser's campaign through organic impressions across 
Facebook.
"Primarily offered for Facebook shall be advertising forms that boost
the involvement of Facebook users and which go far beyond the sales 
of customary display advertising," explains Marcin Wozniak, CEO of 
ARBOmedia AG: "This enables advertising advertisers and agencies to 
completely reorient their strategy for reaching online customers. 
Users can choose whether they wish to enter into dialogue with the 
client. Facebook is a medium in which communication between its 
participants is highly valued; this mindset and behavior also 
benefits advertisers in the form of feedback to what they offer".
end of announcement                               euro adhoc

Further inquiry note:

Germaine Müller / Paul Riesen
Tel. +41 44 914 91 00
germaine.mueller@goldbachmedia.com
paul.riesen@goldbachmedia.com

Branche: Media
ISIN: CH0004870942
WKN: 487094
Index: SPI, SPIEX
Börsen: SIX Swiss Exchange / official dealing

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