- Premium chocolate manufacturer Lindt & Sprüngli
is partnering with Swiss tennis champion Roger Federer in a long term
deal to serve as the global brand ambassador for his favorite LINDT
Lindt & Sprüngli is delighted with this opportunity to associate
with the most successful tennis player of all time. The contract
details of the agreement will not be made public.
For the first time in the company's history dating back for more
than 160 years, the Lindt & Sprüngli Group is linking its own name to
that of a celebrity. The global fame of top sportsman Federer makes
this partnership a highly promising opportunity for Lindt & Sprüngli
to further enhance the global popularity of its premium chocolates
and become still more firmly established in key global markets. With
his likeable and down to earth image, Federer is the ideal brand
ambassador for Lindt & Sprüngli. He uniquely embodies Lindt &
Sprüngli's fundamental values of "Swissness," "Premiumness,"
"Quality" and "Passion." The association of these important
attributes with the names of LINDT and Federer symbolizes the perfect
"match" between the number 1 in premium chocolate and the number 1 in
the world of tennis.
Ernst Tanner, CEO and Chairman of the Board of Lindt & Sprüngli,
comments: "We are naturally delighted to be able to name Roger
Federer, an exceptional and well-known Swiss icon, as our brand
ambassador. Together with Roger Federer, we will become the foremost
ambassadors for Swiss quality." And Roger Federer confirms this: "I
am Swiss by birth, and since my childhood, I have always been a great
fan of LINDT chocolate. I am very excited to partner with the global
leader in premium chocolate and I enjoy their products and am very
impressed with their plans for future growth."
Alongside the proven and successful communication concept based on
the universally popular Maîtres Chocolatiers, the cooperation with
Roger Federer will be used as an additional communication instrument
in Lindt's global marketing efforts.
Please click on the link below for pictures of the press
About Roger Federer
Roger Federer was born in Basel, Switzerland in 1981. His
professional tennis career began in 1998. He has won a record 15
grand slam titles, 61 tournaments and an Olympic Gold medal (doubles,
Beijing, 2008). His success and distinctive personal style make him
one of the most popular tennis players of modern times. He is
currently number 1 on the ATP world-ranking list. He serves as the
President of the ATP Player Council. In 2007, he was named by Time
Magazine's as one of the "100 Most Influential People in World".
Inspired by his mother who is from South Africa, he created the Roger
Federer Foundation in 2003 with its main mission to assist projects
for deprived children in the continent of Africa.
About Lindt & Sprüngli
Founded more than 160 years ago in Zurich, Chocoladefabriken Lindt
& Sprüngli AG is a global leader in the premium chocolate business.
LINDT is therefore one of the oldest Swiss traditional brands. In
1879, Rodolphe Lindt invented the "conche," a revolutionary technique
by which he made LINDT Surfin, the world's first smooth melting
chocolate. Founded on that pioneering spirit, Lindt & Sprüngli has
continued to develop its know-how and the professional expertise of
its Maîtres Chocolatiers.
LINDT quality chocolate is sold all over the world through 17
subsidiaries and a comprehensive network of independent distributors.
The main markets are Switzerland, Germany, France, Italy, Great
Britain, Spain and other European countries, together with the USA,
Canada and Australia. Lindt & Sprüngli also operates representational
offices in Dubai and Hong Kong. In the course of its geographical
expansion, the group of companies took over two traditional brands in
1997 and 1998: Caffarel, a prestigious Italian chocolate manufacturer
and Ghirardelli, the oldest premium chocolate maker in the United
Chocoladefabriken Lindt & Sprüngli AG was listed on the main Swiss
exchange for the first time in 1986 and established in the legal form
of a holding company in 1994. The Lindt & Sprüngli group counts more
than 7,000 employees and achieves sales of around 2.5 billion Swiss
ots Originaltext: Lindt & Sprüngli (International) AG
Lindt & Sprüngli (International) AG
Tél.: +41/44/7162'456 oder -457
Senior Vice President IMG