PUMA SE

EANS-News: PUMA SE
Chief Supply Chain Officer Reiner Seiz leaves PUMA

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Board of Directors (Appointments and Changes)

Herzogenaurach (euro adhoc) - Chief Supply Chain Officer Reiner Seiz leaves PUMA

Herzogenaurach, Germany, 13 December 2012 - PUMA  announced  today  that  Reiner
Seiz (49), Chief Supply Chain Officer (CSO), informed the  Administrative  Board
that he will not extend his current  contract.  After  23  successful  years  at
PUMA, Seiz leaves the company amicably to pursue new  career  opportunities.  He
will remain in charge of his duties until 31 January 2013.  His  successor  will
be announced at a later date.

Reiner Seiz has been with PUMA since 1989 and became a member of  the  Board  of
Management in 2008. Upon PUMA's  transformation  into  a  European  Corporation,
Seiz was appointed Managing Director and has been responsible  for  leading  the
sourcing organization PUMA World Cat as well as PUMA's  worldwide  Supply  Chain
Management as Chief Supply Chain Officer.

PUMA would like to express its gratitude to Reiner Seiz for his  dedicated  work
for more than two decades. He was of great support  in  realizing  PUMA's  long-
term sustainability  targets  along  the  company's  supply  chain  as  well  as
building a global sourcing structure and a network of suppliers.

Media Contact:

Ulf Santjer - Corporate Communications - PUMA SE - +49 9132 81 2489 -
ulf.santjer@puma.com
Kerstin Neuber - Corporate Communications - PUMA SE - +49 9132 81 2984 -
kerstin.neuber@puma.com

|PUMA                                                                          |

PUMA is one of the world's leading Sportlifestyle  companies  that  designs  and
develops footwear, apparel and accessories. It is committed to working  in  ways
that contribute to the world by supporting Creativity, SAFE  Sustainability  and
Peace, and by staying true to the principles of  being  Fair,  Honest,  Positive
and Creative in decisions made and actions taken. PUMA starts in Sport and  ends
in Fashion. Its Sport Performance and Lifestyle labels include  categories  such
as Football, Running, Motorsports, Golf  and  Sailing.  Sport  Fashion  features
collaborations with renowned designer  labels  such  as  Alexander  McQueen  and
Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra  Golf  and  Tretorn.
The company, which was founded in 1948, distributes its products  in  more  than
120 countries, employs about 11,000 people worldwide  and  has  headquarters  in
Herzogenaurach/Germany, Boston, London and  Hong  Kong.  For  more  information,
please visit http://www.puma.com


Further inquiry note:
Kerstin Neuber

Telefon: +49 (0)9132 81-2984

E-Mail: Kerstin.Neuber@puma.com

end of announcement                               euro adhoc 
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company:     PUMA SE
             PUMA Way  1
             D-91074 Herzogenaurach
phone:       +49 (0)9132 81 0
FAX:         +49 (0)9132 81-2246
mail:     investor-relations@puma.com
WWW:      http://about.puma.com/?lang=de
sector:      Consumer Goods
ISIN:        DE0006969603
indexes:     Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX, Prime All
             Share
stockmarkets: free trade: Hannover, Berlin, Hamburg, Düsseldorf, Stuttgart,
             regulated dealing: München, regulated dealing/prime standard:
             Frankfurt 
language:   English
 



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