Highlight Event and Entertainment AG

EANS-Adhoc: EBU and Highlight Event extend partnership

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  ad-hoc disclosure transmitted by euro adhoc with the aim of a Europe-wide
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Joint Ventures/Cooperation/Collaboration
12.12.2012


Geneva/Lucerne, 12 December 2012
Based on their successful marketing co-operation over the past 10 years, the
European Broadcasting Union (EBU) and Highlight Event AG have agreed an
extension of their partnership.
Highlight Event will support the EBU in building-up a new marketing
communication platform around the Eurovision Young Musicians Event, which is
organized by the EBU since 30 years and is one of the most reputable
international young artist competitions in classical music.
With respect to the Eurovision Song Contest 2013, the EBU and Highlight Event
have further decided to take-on the merchandising activities in a joint-venture
in order to further develop and promote the Eurovision Song Contest brand.

European Broadcasting Union (EBU) / EUROVISION
EBU/EUROVISION is the world's foremost alliance of public service media
organizations, with Members in 56 countries in Europe and beyond and is -
besides many other projects - the organizer of the Eurovision Song Contest as
well as the Eurovision Young Musicians event. The Eurovision Young Musicians
competition has been running biennially since 1982. It is an international
classical music event aiming to offer the widest possible stage to young
talented classical musicians, to help them embark on an international career. 14
EBU Members joined the competition in 2012 and the next event is planned for
2014.

Highlight Event AG
Highlight Event AG is a Lucerne based company specialized in the marketing of
international culture and entertainment projects. The company is responsible for
the worldwide marketing of the Eurovision Song Contest on behalf of the European
Broadcasting Union (EBU) as well as of the Vienna Philharmonic Orchestra.
Highlight Event AG emerged from the Music Division of TEAM Marketing AG and has
been taken over in February 2012 by the Highlight Event & Entertainment AG
group.


Further inquiry note:
Ferdinand von Strantz, CEO/Highlight Event AG, f.strantz@highlightevent.ch, Tel:
+41 41 226 05 95, www.highlightevent.ch
Annika Nyberg-Frankenhaeuser, Media Director/EBU, nyberg@ebu.ch, 
Tel: + 41 22 717 21 11

end of announcement                               euro adhoc 
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issuer:      Highlight Event and Entertainment AG
             Industriestrasse 34
             CH-3186 Düdingen
phone:       026 492 75 55
FAX:         026 492 75 60
mail:     info@hlee.ch
WWW:      www.hlee.ch
sector:      Tourism & Leisure
ISIN:        CH0003583256
indexes:     SPI, SPIEX, SPI ex SLI
stockmarkets: Main Standard: SIX Swiss Exchange 
language:   English
 



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