Lyon, France (ots) - Tissot was honoured to be the official sponsor of the high-profile charity event that took place on September 20, 2012, in the beautiful Abbaye de Collonges, next to Lyon. The event was hosted by Tissot's Ambassador, Tony Parker, captain of the French national basketball team, who is the co- founder of the Par Coeur Association.
The annual Par Coeur Gala supports various associations that Tony Parker holds dear. This year, it raised 150'000 euros for Make a Wish Foundation, for which Tony Parker is the ambassador. The association grants children suffering from life-threatening medical conditions a wish.
Honouring the great basketball player with an even greater heart, Tissot launched a special edition watch for the occasion, bearing his name - the PRS 330 Tony Parker Limited Edition 2012. This watch takes its inspiration from the athlete. The piece conveys energy worthy of a professional sportsman through its look and dynamic details such as the stripe going around the crown and pushers. Just like the basketball player jumping in the air for the ultimate slam dunk, this watch will stand out from the crowd with style. The limited edition features Tony Parker's number 9 standing proudly at its dedicated index, illustrating the ball's fiery orange.
The Par Coeur Gala was definitely the place to be on that evening. A host such as Tony Parker, a limited edition watch launch and the gathering of all the influential people and celebrities who came together to support these great causes definitely proved to be a recipe for a successful charity event and even more amazing evening.
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International Public Relations & Communication Manager