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Identive Group Inc.

EANS-News: Identive Group Inc.
Identive Expands its NFC Online Marketplace to Address Fast Growing Japanese Market

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  Corporate news transmitted by euro adhoc. The issuer/originator is solely
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Marketing

Santa Ana, Calif. and Ismaning, Germany, March 27, 2013 (euro adhoc) - Identive
Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services
for the identification, security and RFID industries, today announced that it is
expanding support for the fast growing near field communication (NFC) market in
Japan with the launch of a Japanese language version of its popular NFC online
marketplace, IdentiveNFC.com.

"With localized language and product support through our office in Tokyo,
www.IdentiveNFC.com/jp now provides Japanese businesses, developers and
consumers with direct access to the industry's widest selection of NFC tag types
and personalization options," said Dr. Manfred Mueller, COO of Identification
Products for Identive. "In addition to an array of tags in the globally accepted
NFC Forum Types 1, 2 and 4, for the Japanese market Identive also offers Type 3
tags based on Sony Corporation's FeliCa Lite chip technology."

Similar to NFC, contactless card-based FeliCa technology has been widely
deployed in Japan for many years for public transportation, customer loyalty
programs and payment applications. With 70 million NFC-enabled smartphones and
other devices now deployed in Japan, there is a growing need for NFC
infrastructure products that work with these NFC devices as well as with FeliCa
cards.  

Through its online marketplace, www.IdentiveNFC.com, Identive offers customers
around the world a wide range of NFC infrastructure products including tags,
stickers, labels, readers and solution development kits, as well as its
pioneering Tagtrail™ mobile services platform. IdentiveNFC.com customers enjoy
free, localized support for their online purchases. 
        
About Identive 
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the
world's signature company in Secure ID. The company's products, software,
systems and services address the markets for identity management, physical and
logical access control, cashless payment, NFC solutions and a host of
RFID-enabled applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The
company delivers up-to-date information on its activity as well as industry
trends through its industry-leading social media initiatives and educational
resource, AskIdentive.com. For additional information, please visit
www.identive-group.com or follow on Twitter at @IdentiveGroup. 

Note: Identive and the Identive are trademarks of Identive Group, Inc,
registered in many jurisdictions worldwide. All other company, product or
service names may be trademarks or registered trademarks of others and are the
property of their respective owners.

Contacts:
US: Darby Dye, +1 949 553-4251,  ddye@identive-group.com 
Japan: Shunichi Fujii, +81 3 6414 6614,  sfujii@identive-group.com 
Europe: Annika Walther, +49 89 9595-5220,  awalther@identive-group.com


Further inquiry note:
Annika Walther
PR Manager
Tel.: +49 89 9595-5220
E-Mail:  awalther@identive-group.com

end of announcement                               euro adhoc 
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company:     Identive Group Inc.
             Carnegie Ave., Bldg. B  1900 
             US-CA 92705  Santa Ana
phone:       +1 949 553 4280
FAX:         +49 89 9595-5555
mail:         ir@identive-group.com
WWW:         http://www.identive-group.com
sector:      Computing & Information Technology
ISIN:        US45170X1063
indexes:     NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
             Nasdaq: New York, Open Market / Entry Standard: Frankfurt 
language:   English

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