Identive Group Inc.

EANS-News: Identive Group Inc.
Identive Selected as Contactless & Mobile Awards Finalist

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Subtitle: Tagtrail™ Mobile Services Platform lets businesses use NFC technology
for competitive advantage

Marketing

Santa Ana, Calif. and Ismaning, Germany, March 14, 2013 (euro adhoc) - Identive
Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services
for the identification, security and RFID industries, today announced that it
has been selected as a finalist for the 2013 Contactless & Mobile Awards,
presented annually by the industry marketing organization Contactless
Intelligence.

The Contactless & Mobile Awards are presented to those companies, organizations
and retailers who have done the most to embrace and implement contactless or
near field communication (NFC) technology into their day-to-day operating
practices, and thereby provide leadership to the emergent contactless/NFC
industry. There are five categories of awards. Identive was selected as one of
four finalists globally in the category "Competitive Advantage" based on its
Tagtrail™ mobile services delivery platform which allows advertisers, retailers
and organizations of all types and sizes to deliver dynamic, personalized
content to users' mobile devices via NFC tags. 

"We are honored to be a finalist for a Contactless & Mobile Award and are
pleased with the recognition that Tagtrail can provide significant competitive
advantage to businesses," said David Holmes, vice president Mobility & NFC
Solutions for Identive. "Tagtrails' cloud-based platform makes it easy to
deliver a variety of rich, personalized content to mobile phone users using NFC
tags and QR codes. Real-time analytics provide feedback about user uptake and
preferences, which administrators can use to refine tag content and continually
improve the effectiveness of their campaigns. A mobile app provides a fun and
engaging experience for users and Tagtrail's tight integration with social
networks lets shared tag content go viral. These capabilities allow even small
companies to create a giant presence through mobile marketing."

The winner of the 2013 Contactless & Mobile Awards will be announced in London,
at a gala dinner on April 30, 2013. More information about the awards can be
found on the Contactless Intelligence website at
www.contactlessintelligence.com.

"This has been an amazing year for the Contactless and Mobile Awards. We have
had the greatest ever amount of entries from all over the world and every entry
exhibiting a real flair for innovation when it comes to NFC, contactless or
mobile technology. It was an incredibly hard job to choose just four finalists
per category - we could have had more, but that would not do justice to those
companies that made the final selection per category. To those companies I wish
to express my admiration for their innovative solutions and business excellence
and wish them all the best of luck for the final selection in their Contactless
and Mobile Award categories," said Steve Atkins, CEO of Krowne Communications,
the company behind Contactless Intelligence.

About Identive 
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the
world's signature company in Secure ID. The company's products, software,
systems and services address the markets for identity management, physical and
logical access control, cashless payment, NFC solutions and a host of
RFID-enabled applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The
company delivers up-to-date information on its activity as well as industry
trends through its industry-leading social media initiatives and educational
resource, AskIdentive.com. For additional information, please visit
www.identive-group.com or follow on Twitter at @IdentiveGroup. 

Note: Identive and the Identive logo are trademarks of Identive Group, Inc,
registered in many jurisdictions worldwide. All other company, product or
service names may be trademarks or registered trademarks of others and are the
property of their respective owners.


Further inquiry note:
Annika Walther
PR Manager
Tel.: +49 89 9595-5220
E-Mail: awalther@identive-group.com

end of announcement                               euro adhoc 
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company:     Identive Group Inc.
             Carnegie Ave., Bldg. B  1900 
             US-CA 92705  Santa Ana
phone:       +1 949 553 4280
FAX:         +49 89 9595-5555
mail:     ir@scmmicro.com 
WWW:      http://www.identive-group.com
sector:      Computing & Information Technology
ISIN:        US45170X1063
indexes:     NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
             Nasdaq: New York, Open Market / Entry Standard: Frankfurt 
language:   English
 



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