Identive Group Inc.

EANS-News: Identive Group Inc.
Identive Launches New NFC Developer Kits

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Subtitle: Growing demand for Machine to Machine NFC applications /  
Q4 NFC transponder shipments approach 15 million units

Marketing

SANTA ANA, Calif. and ISMANING, Germany, January 17, 2013 (euro adhoc) -
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and
services for the identification, security and RFID industries, today announced
two new near field communication (NFC) solution development kits (SDKs) that
allow faster creation and implementation of new NFC applications. The NFC Plug &
Play Starter Kit enables NFC developers to create and test new NFC applications
quickly using a variety of NFC chips. The NFC-NDEF Tag Editor Kit, accelerates
tag personalization, demonstration and testing to enable a wider exploration of
use cases for NFC technology.

"Our two new NFC SDK's provide application developers with easy-to-use tools to
help leverage and promote the growing interest in NFC technology across a wide
array of markets. These development tools augment our comprehensive line of NFC
offerings that include a variety of logoed and customizable NFC tags,
high-performance NFC readers and modules and our Tagtrail™ NFC tag content
management platform," said David Holmes, vice president Mobility & NFC Solutions
for Identive, "We see the market for NFC-enabled Machine to Machine (M2M)
applications growing alongside, but independent of the mobile phone-based NFC
market, and focused on applications such as electronic gaming, music sharing,
and Bluetooth and WiFi pairing." 

Ayman S. Ashour, chairman and CEO of Identive added, "In our fourth quarter we
shipped, as planned, record numbers of NFC transponders to fulfill previously
announced orders for Machine to Machine and other consumer applications,
totaling just under 15 million pieces. We have since received follow-on orders
for eight million additional transponders for M2M applications to be delivered
during the current quarter. Within the overall positive momentum of the NFC
market we are seeing strong interest in the use of NFC for M2M applications and
use cases that promote the Internet of Things, where objects are assigned their
own cyber presence and connectivity features. NFC is an ideal technology to help
bring about the vision of a world where physical and virtual objects are linked
through the exploitation of automatic and easy-to-apply data capture. Identive
is helping the market to develop and implement new NFC M2M solutions."

Identive's NFC Plug & Play Starter Kit and NFC-NDEF Tag Editor Kit will both be
available in February. For more information about these products and Identive's
extensive portfolio of NFC offerings for consumers, businesses and developers,
please visit Identive's online NFC marketplace at www.IdentiveNFC.com. 

About Identive 
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the
world's signature company in Secure ID. The company's products, software,
systems and services address the markets for identity management, physical and
logical access control, cashless payment, NFC solutions and a host of
RFID-enabled applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The
company delivers up-to-date information on its activity as well as industry
trends through its industry-leading social media initiatives and educational
resource, AskIdentive.com. For additional information, please visit
www.identive-group.com or follow on Twitter at @IdentiveGroup. 

Note: Identive and the Identive logo are trademarks of Identive Group, Inc,
registered in many jurisdictions worldwide. All other company, product or
service names may be trademarks or registered trademarks of others and are the
property of their respective owners.


Further inquiry note:
Darby Dye, +1 949 553-4251, ddye@identive-group.com 
Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com

end of announcement                               euro adhoc 
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company:     Identive Group Inc.
             Carnegie Ave., Bldg. B  1900 
             US-CA 92705  Santa Ana
phone:       +1 949 553 4280
FAX:         +49 89 9595-5555
mail:     investorrelations@identive-group.com
WWW:      http://www.identive-group.com
sector:      Computing & Information Technology
ISIN:        US45170X1063
indexes:     NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
             Nasdaq: New York, Open Market / Entry Standard: Frankfurt 
language:   English
 



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