Identive Group Inc.

EANS-News: Identive Group Inc.
Identive's Cashless Payment System Expands into New Markets

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Marketing

Subtitle: Payment Solution selected for music festivals in Norway and
Switzerland; First stadium win in Holland

SANTA ANA, Calif., ISMANING, Germany, August 20, 2012 (euro adhoc) - Identive
Group, Inc., a provider of products and services for the identification,
security and RFID industries (NASDAQ: INVE; Frankfurt: INV), announced today
that use of its cashless payment system for concessions is expanding this summer
to music festivals in Europe and the Rat Verlegh Stadium in Breda, The
Netherlands. This latest milestone follows Identive's successful launch of
tomPAY™ contactless payment technology at large hospitality events during the
2012 London Olympics: 

Identive offers its concession-focused cashless payment system through its
payment solution subsidiary, which provides RFID-based contactless cards and
readers, software, equipment, installation management and transaction services
that enable visitors to experience short wait times for purchases at concerts
and sporting events across Europe. 

Rat Verlegh Stadium in Breda is home to the Dutch first league soccer club, NAC
Breda, and implemented Identive's cashless payment solution in order to speed
payment transactions for visitors at the 19,000-capacity venue. This is the 14th
stadium to use Identive's card-based cashless payment solution and the first in
Holland. The cashless payment system is sized to include 60 cash registers and
16 handheld terminals and will run on payment solution's transaction management
software. In order to make each transaction as swift and efficient as possible,
drinks or snacks can only be purchased using Identive's contactless cash cards.
Visitors can purchase or top up cards with cash value at various stations within
the stadium. payment solution also is providing data hosting and clearing
processes for transactions made at the stadium through its own data center in
Hamburg, Germany. The new cashless payment system was introduced to soccer fans
during NAC Breda's first home match of the season against FC Twente Enschede on
August 18, 2012.

payment solution also provided cashless payment systems for visitors at three
popular music festivals in Europe this summer, which allowed guests to purchase
food, drinks and festival merchandise using colorful wristbands equipped with
RFID chips. The wristbands also acted as return access passes, allowing visitors
to enjoy the festivals for multiple days without having to wait in long entry
lines. Festivals using the cashless payment system included Openair St. Gallen,
held June 28 - July 1 in St. Gallen, Switzerland; Gurtenfestival, held July 12 -
15 in Bern, Switzerland; and Slottsfjell, held July 19 - 22 in Tønsberg, Norway.

"Rat Verlegh Stadium decided to replace its coin-based processes with our
cashless system in order to improve the overall experience for soccer fans and
concert visitors while at the same time increasing concession volume and
revenue," said Sascha Busse of payment solution. "We are pleased to expand our
innovative payment system to The Netherlands with our new stadium deployment in
Breda, and to gain a foothold in the emerging festival market." 

About Identive
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the
world's signature company in Secure ID. The company's products, software,
systems and services address the markets for identity management, physical and
logical access control, cashless payment, NFC solutions and a host of
RFID-enabled applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The
company delivers up-to-date information on its activity as well as industry
trends through its industry-leading social media initiatives and educational
resource, AskIdentive.com. For additional information, please visit
www.identive-group.com or follow on Twitter at @IdentiveGroup.

About payment solution
payment solution, a subsidiary of Identive Group, Inc. (NASDAQ: INVE; Frankfurt,
INV), provides complete and truly integrated payment solutions for stadiums,
arenas, theme parks and other venues for leisure and entertainment. Using
multi-functional customer cards based on RFID contactless chip technology and
comprehensive management software, the system ensures the seamless interaction
of all relevant components such as ticketing, access, point-of-sale and parking.
Through increased convenience for guests and visitors, faster transactions and
enhanced marketing options, payment solution customers enjoy higher revenue and
profit.


Further inquiry note:
payment solution:
Frederik Herr, + 49 (0) 40 24 42 41 3-14, Frederik.Herr@paymentsolution.biz

Identive:
Darby Dye, +1 949 553-4251, ddye@identive-group.com
Lennart Streibel, +49 (0) 89 9595-5195, lstreibel@identive-group.com

end of announcement                               euro adhoc 
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company:     Identive Group Inc.
             Carnegie Ave., Bldg. B  1900 
             US-CA 92705  Santa Ana
phone:       +1 949 553 4280
FAX:         +49 89 9595-5555
mail:     investorrelations@identive-group.com
WWW:      http://www.identive-group.com
sector:      Computing & Information Technology
ISIN:        US45170X1063
indexes:     NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
             Nasdaq: New York, Open Market / Entry Standard: Frankfurt 
language:   English
 



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