Identive Group Inc.

EANS-News: Identive Group Inc.
IDENTIVE INTRODUCES CLOUD-BASED NFC TAG MANAGEMENT

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Marketing

Subtitle: •	Scalable platform enables dynamic updates, personalization of
content
•	Innovative user mobile app offers rich NFC experience

SANTA ANA, Calif. and ISMANING, Germany, May 18, 2012 (euro adhoc) - Identive
Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of products and services
for the identification, payment and NFC mobility markets, today announced the
release of its cloud-based near field communication (NFC) tag management
platform, which allows advertisers, retailers and organizations in the
education, hospitality and other markets to manage the delivery of dynamic,
targeted content and services to consumers' NFC-enabled mobile devices. The new
platform will be launched at the NFC Solutions Summit, a conference and showcase
for the latest developments in NFC technology being held May 22-24 in
Burlingame, California.
 
"Identive's new NFC tag management service enables the creation of dynamic
mobile marketing and service programs that allow brand sponsors, merchants and
other content owners to test and tune their messaging in real time. Our
cloud-based architecture also allows content owners to mobilize information into
consumable bites for targeted demographics, resulting in more meaningful
engagement with consumers," said David Holmes, vice president Mobility & NFC
Solutions for Identive. "An innovative, interactive mobile dashboard app allows
users to receive richer and more personalized content whenever they tap their
phones to an associated NFC tag. Users can then shape their own experience by
using the app to set preferences, save and organize tag content on their phones
and later enjoy re-living the experience from favorite tags and sharing it via
social networks." 

Identive's NFC tag management platform builds on the Company's expertise in
Software as a Service (SaaS) and NFC technologies and its experience in
designing, manufacturing and deploying millions of NFC tags and readers. The
platform leverages a cloud-based architecture that allows multi-tenant use and
supports intelligent profiling properties, enabling the delivery of personalized
content to each user. By managing the content associated with each NFC tag
deployed within a particular environment, information, campaigns and service
offers can be dynamically updated or customized for specific user profiles.
Deploying the service takes less than a minute per tag, and deployments can be
scaled to any number of tags and users. 

"With hundreds of millions of new NFC-enabled mobile devices reaching consumers'
hands in the next few years, we will see billions of new NFC tags - on
everything from product posters to transit maps - that allow those phones to
interact with the physical world," stated Ayman S. Ashour, chairman and chief
executive officer of Identive. "Our cloud-based tag management platform provides
a powerful, yet easy to implement tool for dynamically managing the content on
NFC tags to ensure they remain relevant and effective for content owners and
users alike. This pioneering service offering further strengthens Identive's
unique position in the emerging NFC ecosystem." 

Identive's NFC tag management platform is offered as a complete solution that
includes backend cloud-based services, NFC tags, the mobile user app, and custom
deployment and professional services support. The current release supports the
millions of Android-based mobile phones now in the market. Future releases will
support all other major mobile platforms, including Windows Mobile, iOS, and
BlackBerry.

About Identive 
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the
world's signature company in Secure ID. The company's products, software,
systems and services address the markets for identity management, physical and
logical access control, cashless payment, NFC solutions and a host of
RFID-enabled applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The
company delivers up-to-date information on its activity as well as industry
trends through its industry-leading social media initiatives and educational
resource, AskIdentive.com. For additional information, please visit
www.identive-group.com or follow on Twitter at @IdentiveGroup.


Further inquiry note:
Mr. Lennart Streibel
Tel.: +49 89 9595-5195
E-Mail: lstreibel@identive-group.com

end of announcement                               euro adhoc 
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company:     Identive Group Inc.
             Carnegie Ave., Bldg. B  1900 
             US-CA 92705  Santa Ana
phone:       +1 949 553 4280
FAX:         +49 89 9595-5555
mail:     investorrelations@identive-group.com
WWW:      http://www.identive-group.com
sector:      Computing & Information Technology
ISIN:        US45170X1063
indexes:     NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
             Nasdaq: New York, Open Market / Entry Standard: Frankfurt 
language:   English
 



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