Identive Group Inc.

EANS-News: Identive Group Inc.
IDENTIVE ADDS ONLINE CUSTOM NFC TAGS TO ITS INDUSTRY LEADING NFC MARKETPLACE

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Marketing

Subtitle: Personalized NFC tags now available from www.identiveNFC.com

SANTA ANA, Calif. and ISMANING, Germany, April 26, 2012 (euro adhoc) - Identive
Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of products, services and
solutions for the identification, payment and NFC mobility markets today
launched a new NFC tag online customization service to supply consumers and
developers with personalized NFC tags. Customers can now order NFC tags,
stickers and smart posters for advertising, promotion, information pick-up or
social media check-in and can personalize their tags with their own designs,
photos or logos, specify a URL destination, phone number or other data to be
encoded, and place orders directly on www.identiveNFC.com. 

"Industry analysts project the number of consumers with NFC-enabled smartphones
to grow exponentially this year, making near field communication an exciting
tool for promotions and advertising, and for making information about products
or services easily accessible," said David Holmes, vice president Mobility & NFC
Solutions for Identive. "With the wave of new NFC phones arriving, businesses
and service providers are looking for ways to use this fun and convenient
technology and give their customers a unique and positive experience. This new
service makes it easy to quickly create custom NFC tags for virtually any
environment."

Identive's personalized NFC tags comply with NFC Forum standards and are
available in several sizes and form factors to suit specific needs and
environments. The NFC tags can be used on posters or affixed directly to
furniture or objects to create a fun and informative experience for users when
they tap the tags to download special offers or promotions, view a video or
movie trailer, check-in to or 'like' a business on social media sites, dial a
phone number or enjoy any of the dozens of new phone-based activities that NFC
is expected to enable. Custom NFC tags can be ordered now at
www.IdentiveNFC.com.

Identive's online NFC marketplace, www.identiveNFC.com, is the world's most
comprehensive NFC store, offering standard NFC tags, Google Places NFC tags,
readers, reader modules, software development kits and now custom printed and
personalized NFC tags. 
        
About Identive Group
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the
world's signature company in Secure ID. The company's products, software,
systems and services address the markets for identity management, physical and
logical access control, NFC and a host of RFID-enabled applications for
customers in the government, enterprise, consumer, education, healthcare and
transportation sectors. Identive's mission is to build a lasting business of
scale and technology based on a combination of strong technology-driven organic
growth and disciplined acquisitive expansion. For additional info visit:
www.identive-group.com.


Further inquiry note:
Mr. Lennart Streibel
Tel.: +49 89 9595-5195
E-Mail: lstreibel@identive-group.com

end of announcement                               euro adhoc 
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company:     Identive Group Inc.
             Carnegie Ave., Bldg. B  1900 
             US-CA 92705  Santa Ana
phone:       +1 949 553 4280
FAX:         +49 89 9595-5555
mail:     investorrelations@identive-group.com
WWW:      http://www.identive-group.com
sector:      Computing & Information Technology
ISIN:        US45170X1063
indexes:     NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
             Nasdaq: New York, Open Market / Entry Standard: Frankfurt 
language:   English
 



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