Identive Group Inc.

EANS-News: Identive Group Inc.
FULL COLOR NFC WINDOW STICKERS AND MAGNET TAGS NOW AVAILABLE FROM IDENTIVE

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Marketing

Subtitle: New design options for engaging consumer experiences

SANTA ANA, Calif. and ISMANING, Germany, April 10, 2012 (euro adhoc) - Identive
Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of products and services
for the identification, security and RFID industries, today announced the newest
additions to its NFC tag product line - NFC window stickers and magnets for
high-impact, fun consumer experiences.

The new NFC window stickers are ideally suited for information pick-up, social
media check-in and coupon applications. A unique process creates double-sided,
high-resolution color tags that display the same high-quality visual image when
entering or exiting a place of business. By concealing the smart NFC inlays,
Identive´s NFC window tags and stickers offer aesthetically pleasing design
options to attract users´ attention from both sides of the window.

Identive´s NFC window stickers are backed by a powerful personalization
capability with the option of incorporating sequential colored QR Codes to both
sides of the sticker. By adding color to QR Codes, customers can now design
artwork to match their brands, while keeping the highest scan accuracy and
allowing users without NFC-enabled phones to engage with the stickers through
the QR code. The data on the sticker is stored both in the QR Code and with the
appropriate NFC Data Exchange Format message in the selected NFC chip, providing
consumers with NFC mobile phones the fuller, richer NFC experience. 

"By combining the power of NFC technology with our attractive stickers and
magnetized NFC tags, Identive is offering a whole new way for future-minded
retailers and business-savvy companies to communicate with their customers,"
said David Holmes vice president of Mobility & NFC Solutions for Identive. "With
enhanced NFC tag application possibilities in the real world, Identive is taking
the lead to build out the NFC infrastructure."

Identive´s NFC magnets offer high-impact branding opportunities for retailers,
providing an attractive and distinctive take-home ad that allows consumers to
order food, redeem coupons, watch videos, check in and much more, with a simple
tap.

Scott Austin, Identive´s vice president International sales for Transponders
noted, "The new NFC magnets are based on Identive´s patented TOM® (Tag On Metal)
technology which enables NFC tags to be read by any handset, on any surface. The
NFC magnets are less than 1 mm thick and come with high definition, full color
printing, QR Codes and QR+."

Identive´s NFC window stickers and magnets will be on display in several
upcoming industry tradeshows and conferences, including WIMA NFC in Monaco April
11-13, EuroID in Berlin April 24-26 and Cards & Payments in Asia, taking place
in Singapore April 25-27. For more information about the new products, please
contact Identive Transponder sales at sales-apac@identive-transponders.com.

About Identive 
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the
world´s signature company in Secure ID. The company´s products, software,
systems and services address the markets for identity management, physical and
logical access control, NFC and a host of RFID-enabled applications for
customers in the government, enterprise, consumer, education, healthcare and
transportation sectors. Identive´s mission is to build a lasting business of
scale and technology based on a combination of strong technology-driven organic
growth and disciplined acquisitive expansion. For additional info visit:
www.identive-group.com.


Further inquiry note:
Mr. Lennart Streibel
Tel.: +49 89 9595-5195
E-Mail: lstreibel@identive-group.com

end of announcement                               euro adhoc 
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company:     Identive Group Inc.
             Carnegie Ave., Bldg. B  1900 
             US-CA 92705  Santa Ana
phone:       +1 949 553 4280
FAX:         +49 89 9595-5555
mail:     investorrelations@identive-group.com
WWW:      http://www.identive-group.com
sector:      Computing & Information Technology
ISIN:        US45170X1063
indexes:     NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
             Nasdaq: New York, Open Market / Entry Standard: Frankfurt 
language:   English
 



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