Identive Group Inc.

EANS-News: Identive Group Inc.
Multicard rolls out Cashless Betalen™ mobile payment solution across Holland

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Marketing


Oud-Beijerland, The Netherlands - October 27, 2011 (euro adhoc) - Multicard, a
leading supplier of credential solutions, identity management and system
integration services and a business unit of Identive Group, Inc. (NASDAQ: INVE,
Frankfurt: INV), today announced the expanded roll-out of its Cashless Betalen ™
mobile payment solution across Holland. Cashless Betalen is the account
management application behind the digital wallet offered by Rabobank, one of the
leading banks in the Netherlands. 

Multicard´s Cashless Betalen allows users to manage their accounts easily and
use their mobile devices to perform actions such as checking account balances,
transferring funds and depositing, monitoring and making payments.  The Cashless
Betalen interface can be securely accessed with any Internet connection via
computer or mobile device.  Currently, Multicard also offers apps for Apple and
Android phones. In addition, Multicard is providing digital wallet customers
with secure near field communications (NFC) tokens that enable mobile phones and
other devices to be used to make cashless payments.  The NFC tokens take the
form of stickers that are affixed to the back of a mobile phone or other device
and incorporate strong encryption and the user´s digital wallet account number.
To purchase items, the user simply taps the sticker to the spot indicated on the
point of sale (POS) terminal at check out. The transaction is quick and secure.
Consumers can purchase the NFC stickers or other payment tokens through
Multicard´s Cashless Betalen online market.

Pieter Kooistra, managing director of Multicard Netherlands, explained, "We are
very pleased with the result of our initial roll-out to Dutch hockey clubs in
July, with more than 50 locations accepting Cashless Betalen and over 150,000
people now using the digital wallet.  Interest in Cashless Betalen has spread to
other sports and event organizations, the food and beverage industry and the
wider market. With this nationwide roll-out of Cashless Betalen, we are now
offering the service to the entire population. Cashless Betalen is an easy,
convenient way for anyone to pay securely."  

Multicard is marketing Cashless Betalen to merchants, retail centers and other
organizations that provide retail services to customers and would benefit from
the ability to complete customer transactions more quickly. This includes
supermarket, restaurant and retail chains, as well as universities, hospitals,
large corporations and sports stadiums - all of which require customers to pay
for parking, food and retail items. Because of the high engagement in youth and
professional sports in Holland and the accompanying retail activities of local
and national sports associations, hockey and soccer clubs are also an important
target for the Cashless Betalen roll-out. For the youth market, Multicard has
created payment tokens in the form of colorful wristbands and whimsical rubber
creatures.

Multicard is working with Rabobank´s 145 branch offices in the Netherlands to
share marketing information and to provide training on making mobile payments
with Cashless Betalen. Through this effort, Rabobank offices are forming their
own promotion teams and presenting Cashless Betalen to local merchants, sports
clubs and other organizations.

To address retail transactions in hospitals, universities, corporate cafeterias
and other environments, Multicard has signed up 15 of the largest food service
providers in the Netherlands, who collectively cover 80% of the market.  

All merchants use specialized systems to perform and record their retail
transactions, and Multicard is working with Holland´s major cash register and
POS terminal suppliers to ensure that their systems are ready to accept payments
made through Cashless Betalen.

"We are very excited about Cashless Betalen and its implications for both
consumers and merchants. If widely adopted in Holland, we believe that Cashless
Betalen would represent the largest digital wallet community outside Japan in
the near term," continued Kooistra. "The ability to make secure cashless
payments using your phone offers convenience for consumers and provides
merchants with new and more economic ways to attract and connect with customers.
After payment, loyalty applications are a natural extension for Cashless
Betalen, and we expect that this will add further value."  

Note Regarding Forward Looking Information: 
This press release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Forward-looking statements can be
identified by words such as "anticipates," "believes," "plans," "will,"
"intends," "expects," and similar references to the future, including statements
regarding expected growth in the market for Cashless Betalen. Readers should not
unduly rely on these forward-looking statements as they are qualified by
important factors that could cause actual results to differ from those reflected
by such forward-looking statements. These factors include our ability to
successfully market our products and other risks and uncertainties related to
our business as detailed in our Annual Report on Form 10-K for the year ended
December 31, 2010 and subsequent reports filed with the U.S. Securities and
Exchange Commission.

About Multicard:
Multicard, a business unit of Identive Group, Inc. (NASDAQ: INVE; Frankfurt:
INV), is a worldwide supplier of card solutions for secure identification
programs, with in-house capabilities for credential issuance, personalization
and fulfillment services for the consumer, government, education, healthcare and
corporate markets. Multicard offers ID systems management and engineering
services as well as full implementation and program management. Multicard also
is a provider of enrollment, emergency management and accreditation solutions
using data capture equipment for ePassport and other government ID and corporate
ID applications. For additional information, visit www.multicard.com.

Identive Group, Inc. is a leading provider of products, services and solutions
for the security, identification and RFID industries. For more information,
please visit www.identive-group.com.

Note: Cashless Betalen is a trademark of Multicard. All other trade names are
trademarks or registered trademarks of their respective holders.


Further inquiry note:
Frau Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail: aoelsner@identive-group.com

end of announcement                               euro adhoc 
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company:     Identive Group Inc.
             Carnegie Ave., Bldg. B  1900 
             US-CA 92705  Santa Ana
phone:       +1 949 553 4280
FAX:         +49 89 9595-5555
mail:     investorrelations@identive-group.com
WWW:      http://www.identive-group.com
sector:      Computing & Information Technology
ISIN:        US45170X1063
indexes:     NASDAQ
stockmarkets: Nasdaq: New York, free trade: Berlin, Hamburg, Stuttgart,
             Düsseldorf, München, Open Market / Entry Standard: Frankfurt 
language:   English
 



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