Identive Group Inc.

EANS-News: Identive Group Inc.
Identive Expands Mobility & NFC Solutions Group

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Personnel

Subtitle: Mathew Smith Named VP Product and Technology Management

Santa Ana, Calif. and Ismaning, Germany, September 22, 2011 (euro adhoc) -
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of products,
services for the identification, security and RFID industries, today announced
that Mathew Smith has joined the Company´s Mobility & NFC Solutions group as
vice president, product and technology management. In this new role, Smith will
manage Identive´s product development activities to help leverage and strengthen
the Company´s early leadership position in the emergent near field
communications (NFC) market.  Smith brings significant experience in the areas
of NFC, mobile software and payment technologies, all of which are expected to
be major drivers of market growth over the next few years.

"I am pleased to welcome Mathew to the Identive NFC team. His business insight
and acumen coupled with his substantial background in the security industry and
web-based services give him a unique ability to understand and envision NFC use
cases, markets and how to make it all work," said Ayman S. Ashour, chief
executive officer and chairman Identive. "Identive´s product successes to date
with early NFC adopters are the result of a strategy to make it easy for
customers to employ NFC to achieve desired results. Mathew will provide
significant support for our ongoing efforts as we expand our offerings of full
NFC solutions." 

Prior to joining Identive, Smith served as director of TSM operations for
Gemalto NV, a digital security company, where he defined and drove the global
operational and deployment strategy for the company´s Trusted Services
Management (TSM) business, which manages mobile payment credentials between
banks and mobile network operators. Smith previously had been chief architect
and director of an NFC business services initiative that originally developed
the TSM business while part of an innovation incubator group at NXP
Semiconductors. This TSM business was later sold to Gemalto. Prior to this, he
defined the product and sales strategy for NXP´s Java software product line for
mobile handsets, where he gained significant experience working with mobile
handset businesses and markets in Europe, China, Taiwan and Korea. Before
joining NXP, Smith developed a product strategy and corporate business plan for
Smart Fusion, a wireless software start-up in France that subsequently was sold.


Smith holds an MBA in innovation and strategy from the Theseus Institute (now
EDHEC) in France, an MS in Business Systems Analysis and Design from City
University in London and a BS in Chemical Physics from the University of Kent in
Canterbury.

Mathew Smith commented, "I have been impressed at Identive´s ability to carve
out a position as an early leader in NFC with projects such as smartphone
application tags and smart poster campaigns. So much of what is talked about in
the market today is based on expectations, rather than results. Identive is
proving over and over again that it can bring real solutions to add real value.
The Company´s strong technology foundation in RFID and secure identity
management along with the significant breadth and depth of experience of its
people, are what´s required to help make NFC a reality for consumers and
businesses. I am excited to join Identive and be a part of the paradigm shift to
NFC." 

In addition to integrated NFC solutions for a variety of applications, Identive
offers an array of standards-based NFC infrastructure products including smart
tags, labels, readers, modules, software and development kits via its online
marketplace at www.IdentiveNFC.com. 

About Identive Group 
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the
world´s signature company in Secure ID. The company´s products, software,
systems and services address the markets for identity management, physical and
logical access control, NFC and a host of RFID-enabled applications for
customers in the government, enterprise, consumer, education, healthcare and
transportation sectors. Identive´s mission is to build a lasting business of
scale and technology based on a combination of strong technology-driven organic
growth and disciplined acquisitive expansion. For additional info visit:
www.identive-group.com.


Further inquiry note:
Frau Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail: aoelsner@identive-group.com

end of announcement                               euro adhoc 
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company:     Identive Group Inc.
             Carnegie Ave., Bldg. B  1900 
             US-CA 92705  Santa Ana
phone:       +1 949 553 4280
FAX:         +49 89 9595-5555
mail:     investorrelations@identive-group.com
WWW:      http://www.identive-group.com
sector:      Computing & Information Technology
ISIN:        US45170X1063
indexes:     NASDAQ
stockmarkets: Nasdaq: New York, free trade: Berlin, Hamburg, Stuttgart,
             Düsseldorf, München, Open Market / Entry Standard: Frankfurt 
language:   English
 



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