Zurich / London (ots) - Brand Affairs, the London and Zurich based communications and brand management specialists, have strengthened their senior team with the addition of Markus Kramer as partner.
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Following nearly four years as Global Marketing Director of luxury British sports car maker Aston Martin, Markus joins Brand Affairs to take up a new and entrepreneurial challenge encompassing international client relations.
An expert on global luxury goods marketing and sales, Markus brings a broad new set of skills to the established Brand Affairs team, which currently consults for a stable of reputable businesses. He takes up his new post in November 2013.
Commenting on his exciting new role, Markus said: "I am very excited about joining the Brand Affairs team. At Harley-Davidson and, latterly, Aston Martin, I gathered valuable experience not only in luxury goods marketing, but also in the field of international distribution and sales optimisation, which I believe will make a powerful contribution to clients worldwide."
The University of Oxford MBA added: "The development and expansion of businesses, brands, and their underlying structures is my passion. I look forward to sharing my know-how and experience in practical ways, helping companies strengthen their brands, and making their marketing and distribution operations more efficient and effective. I have noted a strong demand in these areas, particularly for companies with growth ambitions at home and abroad."
Markus is a recognised thought leader in the fast-paced world of cutting edge marketing (www.markuskramer.net) and will continue lecturing regularly at leading business schools and conferences.
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