Symrise AG

EANS-News: Symrise AG Opens new Center of Excellence in São Paulo and Expands Presence in Latin America


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Plant Openings


Holzminden (euro adhoc) - - New Center of Excellence in Brazil links activities
of both divisions
- EUR 12 million investment - space tripled
- New location reflects sustainability aspects

Symrise AG is strengthening its presence in Latin America and on Thursday opened
its Center of Excellence near São Paulo, which was built over the course of
about twelve months. It will combine the research and development work which has
until now been carried out at two different locations; in addition, it closely
links R&D to market research, sales and marketing activities of both divisions.
The aim is to strengthen and foster the development of products tailored
specifically for the Latin American market. Symrise has invested approximately
EUR 12 million in the Center of Excellence, which is around three times larger
than the old facility.

"The economies in Latin American countries are growing at a rapid pace. The
standard of living is rising and with it the demand for luxury and consumer
goods. In turn, we are also disproportionally growing in the region. Over the
last few years we have experienced rapid marked growth and Latin America will
remain one of our most important growth regions in the future," said Dr.
Heinz-Jürgen Bertram, Chief Executive Officer (CEO) of Symrise AG. "Our new
location is our largest in Latin America, and we have clearly located it at the
center of Brazil's economy."

The São Paulo metropolitan region has a population of around 20 million and is
linchpin of the Brazilian economic, cultural and financial sectors.
Representatives from the worlds of fashion, art and entertainment actively
create international trends in the region. One of these representatives is the
renowned Brazilian fashion designer Alexandre Herchcovitch, who has collaborated
with Symrise on an exclusive, limited edition perfume for the opening of the
Center. It was premiered at the official opening celebrations. The event was
attended by Antonio Carlos de Camargo, the Mayor of the town of Cotia, and
Matthias von Kummer, the German Consul General, along with numerous business
representatives from the region. The entire Symrise Executive Board was also
present.

Symrise's new facility is located in the Brazilian district of Granja Viana. The
building complex covers around 8,000 m2 and was built with sustainability and
environmentally friendly principles in mind. The buildings are fitted with water
purification and energy saving systems and processes for structured waste and
recycling management have been implemented. Around 120 staff members from both,
the Flavor & Nutrition and the Scent & Care divisions work at the 37,000 m2 site
in Granja Viana. It also includes 22,000 m2 of the protected Mata Atlantica
forest. 

Using state-of-the-art equipment, the teams research the specific needs and
preferences of Latin American consumers and, in particular, work interactively
with consumers there to develop innovative brand concepts. The Center of
Excellence will be the starting point for tapping into the emerging markets of
Latin America.
 
"Interest in cosmetics and personal care products is particularly strong in
Latin America. Brazil is the world's largest market for perfumes, deodorants and
baby care products. The market for hair care products is also growing rapidly in
these emerging economies, which is why we have decided to set up Symrise's
international hair care center at the new location as well," explained Eder
Ramos, Regional President Scent & Care at Symrise.
Walter Ribeiro, Regional President Flavor & Nutrition at Symrise, added: "Our
new site is located near our production site and our Global Citrus Center in
Sorocaba. This will allow us to make the most of synergies between development
and production and sensibly cross-link the activities of all locations."


About Symrise 
Symrise is a global supplier of fragrances, flavorings, cosmetic active
ingredients and raw materials as well as functional ingredients. Its clients
include manufacturers of perfumes, cosmetics and foods, the pharmaceutical
industry and producers of nutritional supplements.
Its sales of EUR1.584 billion in 2011 place Symrise among the top four in the
global flavors and fragrances market. Headquartered in Holzminden, Germany, the
Company is represented in over 35 countries in Europe, Asia, the United States
and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts
for products that form an indispensable part of everyday life. In doing so,
Symrise combines its insights into consumer trends with cutting-edge
technologies, focusing on innovative trend and lifestyle products that have
additional practical value for the consumer. Symrise - always inspiring more…

www.symrise.com


Press contact: 
Bernhard Kott   
Phone: +49 (0)5531 90-1721      
E-mail: bernhard.kott@symrise.com


Further inquiry note:
Symrise AG
Investor Relations
Tobias Erfurth
ir@symrise.com

end of announcement                               euro adhoc 
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company:     Symrise AG
             Mühlenfeldstraße 1
             D-37603 Holzminden
phone:       +49 (0) 5531/90-0
FAX:         +49 (0) 5531/90-1649 
mail:     ir@symrise.com
WWW:      http://www.symrise.com
sector:      Chemicals
ISIN:        DE000SYM9999
indexes:     MDAX
stockmarkets: free trade: Hannover, Berlin, München, Hamburg, Düsseldorf,
             Stuttgart, regulated dealing/prime standard: Frankfurt 
language:   English
 

 

 



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