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LifeWatch AG

EANS-Adhoc: LifeWatch AG hires new Top Managers to drive growth strategy • Brent Cohen to spearhead global growth as President and COO • Jake Mendelsohn appointed Executive Vice President

  ad-hoc disclosure transmitted by euro adhoc with the aim of a Europe-wide
  distribution. The issuer is solely responsible for the content of this
  announcement.
11.01.2010
Neuhausen am Rheinfall / Switzerland, January 11, 2010 - LifeWatch AG
(SIX Swiss Exchange: LIFE), the leading wireless remote cardiac and 
medical patient monitoring service provider in the USA, today 
announced the strengthening of its Management Team. Brent Cohen was 
appointed President and Chief Operating Officer of LifeWatch AG and 
Jake Mendelsohn as Executive Vice President of LifeWatch AG. Brent 
Cohen, an internationally renowned manager, will lead the Company´s 
growth initiatives in the remote patient monitoring business and 
beyond.
Brent Cohen has accumulated over 20 years of extensive management 
expertise in various executive roles in both public and private 
industrial and service companies, and has a proven track record of 
management successes. Amongst others, Brent Cohen, as CEO and Board 
Member, drove the turnaround of DoveBid, Inc., the largest global 
online auction marketplace for surplus capital and reverse supply 
chain assets. Prior to that, he served as President and COO at First 
Advantage Corporation. His past achievements also include the 
build-up and sale of Packard Bell. Brent Cohen has been supporting 
LifeWatch as business consultant during the last months and has 
already built a profound understanding of the Group and the industry.
At the same time, Brent Atwood will assume responsibility as Chief 
Sales Officer at LifeWatch Services Inc. /USA, taking over from his 
predecessor Mike Fiorito who has left the Company to pursue other 
challenges.
In addition, Jake Mendelsohn was appointed Executive Vice President 
of LifeWatch AG. Jake Mendelsohn brings with him more than 20 years 
experience in improving and managing operational and technology 
functions of both small and large global companies in various 
sectors. In the past, he has worked with Brent Cohen in building a 
series of successful businesses. He will now support the Group´s 
growth strategy by improving and streamlining business processes and 
implementing technology solutions.
"We are delighted that Brent Cohen has joined us to lead the 
continued expansion of LifeWatch as we move towards new application 
areas and new markets;" said Yacov Geva, Chairman and CEO of 
LifeWatch AG. "Brent Cohen´s experience brings us to a new level of 
operational, sales and management sophistication. With his proven 
track record, he will spearhead the continued growth of our 
monitoring platforms worldwide. I am confident that we will excel at 
leveraging the Company's existing leadership position of innovative 
products and services and aggressively target new market 
opportunities with broader disease management capabilities. At the 
same time, I am very pleased that Brent Atwood can now focus solely 
on the sales and business development activities of LifeWatch 
Services Inc. /USA. I am convinced that, in the new setup, we will be
able to drive the Company into a prominent global share in the 
exciting field of wireless medicine and remote monitoring. Jake 
Mendelsohn will support our growth by automating processes, improving
efficiencies and designing and setting up integrated systems which 
will allow LifeWatch to further enhance our competitive advantage."
Brent Cohen added:" I am pleased to join the LifeWatch team to lead 
the next phase of our global growth. My focus is to ensure that we 
grow the business rationally, without compromising financial 
performance, while effecting adequate controls and infrastructure 
capability to continue to deliver the highest level of physician and 
patient care, coupled with superior diagnostic yield. Jake 
Mendelsohn´s input will be instrumental in this area. LifeWatch is 
well positioned to capitalize on the dynamic changes occurring in the
health care industry: the company and industry is at an inflection 
point, with remote monitoring and wireless medicine poised for 
dramatic growth and global acceptance both in the traditional 
reimbursable and other market segments. With its unique access to 
technology, improved diagnostic yields and patient care, the Company 
will accelerate its efforts to exploit the tremendous opportunity in 
the domestic and global marketplace."
The Group Management of LifeWatch now comprises Yacov Geva, Chairman 
and Chief Executive Officer LifeWatch AG; Kobi Ben Efraim, Chief 
Financial Officer LifeWatch AG; Brent Cohen, President and Chief 
Operating Officer LifeWatch AG; and Jake Mendelsohn, Executive Vice 
President LifeWatch AG; as well as Brent Atwood, Chief Sales Officer 
LifeWatch Services Inc. /USA; and Reuven Freudinger, Vice President 
Business Development and Marketing CardGuard Scientific Survival, 
Ltd/Israel.
Curriculum vitae Brent Cohen Most recently, Brent Cohen was Chief 
Executive Officer and a member of the Board of Directors of DoveBid 
Inc. (a Texas Pacific Group and Softbank Capital controlled company),
the largest global online auction marketplace for surplus capital and
reverse supply chain assets operating in 20 countries, where he 
realigned the business strategy, introduced new products and 
services, and increased recurring revenues from Global 1000 customers
prior to its successful sale in 2008.
Prior to that he served as President and Chief Operating Officer of 
First Advantage Corporation (NASDAQ NM:FADV), a company which was 
formed through the merger of The First American Corporation´s (NYSE: 
FAF) Screening Technology division with US SEARCH.com (NASDAQ: SRCH),
where he had served as Chairman and Chief Executive Officer since 
2000. First Advantage is a leading provider of best-in-class 
single-source solutions for the screening and risk mitigation needs 
of global corporations and consumers. Brent Cohen refined the 
company's strategy and business model with the culmination of First 
Advantage Corporation going public in June 2003 with an initial 
market capitalization of USD 500 million.
From the start of Packard Bell NEC (formerly Packard Bell 
Electronics) until his departure 11 years later in 1998, Brent Cohen 
held various senior management positions including President, Chief 
Operating Officer, and Chief Financial Officer. During his tenure, 
Packard Bell became the number one selling home computer worldwide, 
reaching over USD 4 billion in sales in more than 50 countries.
Currently Brent Cohen serves on the Board of the California Oncology 
Research Institute in California.
Earlier in his career, Brent Cohen worked in various management 
positions at Arthur Young. Brent is a Chartered Accountant and holds 
a Masters of Business Administration from the University of Cape 
Town/South Africa. Brent Cohen is 51 years old and a South African 
citizen.
Curriculum vitae Jake Mendelsohn Most recently Jake Mendelsohn served
as Executive Vice President for Global Operations and Technology at 
DoveBid, Inc., where he restructured the global operations teams, 
automated processes and enhanced the company´s systems offerings to 
improve efficiency, reduce cost and improve quality. From 2000 until 
2003, he served as Chief Information Officer at First Advantage 
Corporation (NASDAQ NM: FADV) and US Search.com, Inc (NASDAQ:SRCH), 
where he was responsible for systems strategy, call centers, service 
fulfillment and IT operations.
Prior to that, Jake Mendelsohn served from 1996 to 2000 as CIO for 
PETsMART, the largest specialty pet retailer of services and 
solutions for pets. He directed the information technology operations
and the IT strategy of the company and implemented enterprise 
resource planning systems to support company growth. In 1999, 
RETAILTECH Magazine named Mendelsohn one of their "Top 10 CIOs of the
Year."
Earlier in his career, Jake Mendelsohn acted from 1986 until 1996 as 
principal with The Windsor Park Group, a management consultancy 
practice, and held before financial management positions at IBM and 
Arthur Andersen. He has a graduate degree in accounting and is a 
Chartered Accountant. Jake Mendelsohn, born in 1956, is a South 
African citizen.
end of ad-hoc-announcement ==========================================
====================================== About LifeWatch AG
LifeWatch AG, headquartered in Neuhausen am Rheinfall and listed on 
SIX Swiss Exchange (LIFE), Switzerland, is the leading healthcare 
technology and solution company, specializing in advanced telehealth 
systems and wireless remote patient monitoring services. LifeWatch 
services treat high-risk and chronically ill patients, health 
conscious consumers and wellness programs. LifeWatch has subsidiaries
in the United States, the Netherlands, Japan, the United Kingdom, 
Switzerland and Israel. LifeWatch AG is the parent company of 
LifeWatch Services Inc., a leading US-based cardiac monitoring 
service provider, and manufacturer of telecardiology products. 
LifeWatch is also introducing a new program for Home SleepTesting of 
Obstructive Sleep Apnea (OSA) patients under the brand name 
NiteWatch. For additional information, please visit www.lifewatch.com
and www.nitewatchservices.com
Sign-up for customized e-mail alerts and documentation requests is 
available at http://production.investis.com/lifewatch/alert-service/
This press release includes forward-looking statements. All 
statements other than statements of historical facts contained in 
this press release, including statements regarding future results of 
operations and financial position, business strategy and plans and 
objectives for future operations, are forward-looking statements. The
words “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,”
“intend,” “expect” and similar expressions are intended to identify 
forward-looking statements. LifeWatch AG has based these forward 
looking statements largely on current expectations and projections 
about future events and financial trends that it believes may affect 
the financial condition, results of operations, business strategy, 
short term and long term business operations and objectives, and 
financial needs. These forward-looking statements are subject to a 
number of risks, uncertainties and assumptions. In light of these 
risks, uncertainties and assumptions, the forward-looking events and 
circumstances described may not occur and actual results could differ
materially and adversely from those anticipated or implied in the 
forward-looking statements. All forward-looking statements are based 
only on data available to LifeWatch AG at the time of the issue of 
this press release. LifeWatch AG does not undertake any obligation to
update any forward-looking statements contained in this press release
as a result of new information, future events or otherwise.
THIS PRESS RELEASE IS NOT BEING ISSUED IN THE UNITED STATES OF 
AMERICA AND SHOULD NOT BE DISTRIBUTED TO UNITED STATES PERSONS OR 
PUBLICATIONS WITH A GENERAL CIRCULATION IN THE UNITED STATES. THIS 
PRESS RELEASE DOES NOT CONSTITUTE AN OFFER OF SECURITIES OF LIFEWATCH
AG OR ANY OF ITS SUBSIDIARIES FOR SALE IN THE UNITED STATES OR AN 
INVITATION TO SUBSCRIBE FOR OR PURCHASE ANY SECURITIES OF LIFEWATCH 
AG OR ITS SUBSIDIARIES IN THE UNITED STATES. IN ADDITION, THE 
SECURITIES OF LIFEWATCH AG AND ITS SUBSIDIARIES HAVE NOT BEEN 
REGISTERED UNDER THE UNITED STATES SECURITIES LAWS AND MAY NOT BE 
OFFERED, SOLD OR DELIVERED WITHIN THE UNITED STATES OR TO U.S. 
PERSONS ABSENT REGISTRATION UNDER OR AN APPLICABLE EXEMPTION FROM THE
REGISTRATION REQUIREMENTS OF THE UNITED STATES SECURITIES LAWS. ANY 
PUBLIC OFFERING OF SECURITIES TO BE MADE IN THE UNITED STATES WILL BE
MADE BY MEANS OF A PROSPECTUS THAT MAY BE OBTAINED FROM LIFEWATCH AG 
OR ITS SUBSIDIARIES, AS APPLICABLE, AND WILL CONTAIN DETAILED 
INFORMATION ABOUT THE ISSUER AND ITS MANAGEMENT AS WELL AS FINANCIAL 
STATEMENTS OF THE ISSUER.
end of announcement                               euro adhoc

Further inquiry note:

For further information from LifeWatch please contact:

Kobi Ben Efraim, Chief Financial Officer, LifeWatch AG
Tel +41 52 632 00 50 | Fax +41 52 632 00 51 | E-mail kobibe@lifewatch.com

Sensus Investor & Public Relations GmbH, Zürich:
Tel +41 43 366 55 11 | Fax +41 43 366 55 12 | E-mail lifewatch@sensus.ch

Branche: Healthcare Providers
ISIN: CH0012815459
WKN: 1281545
Index: SPI, SPIEX
Börsen: Frankfurt / Open Market / XETRA
SIX Swiss Exchange / Hauptsegment
Berlin / free trade

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