- Moët & Chandon today
announced a new international advertising campaign featuring Scarlett
Johansson, celebrity ambassador for the brand since March 2009.
Developed by Paris-based Works Advertisement Agency and shot by
renowned British photographer Tim Walker in Fall 2010, the campaign
consists of three photographs that embody the sense of glamour,
grandeur and generosity inherent to the brand.
To view the Multimedia News Release, please click:
Revisiting Moët & Chandon's original advertising campaign that
introduced Scarlett Johansson as the brand's first celebrity
ambassador, Walker's new photographs bring to life the rich heritage
and savoir-faire of the world's leading champagne.
"Moët & Chandon, the most loved champagne since 1743, is a
universal symbol of joie de vivre and success. This new campaign
highlights a return to the immutable elegance and glamour that are
inherent to both Moët and Scarlett" said Moët & Chandon President &
CEO Daniel Lalonde.
Shot on occasion of Moët & Chandon's "Tribute to Heritage"
celebration in September 2010, the campaign's three visuals depict
Johansson at Trianon, an impressive residence built by Jean- Rémy's
Moët between 1805-1817 on the Moët & Chandon Estate in Epernay,
France. Combining extravagant staging with romantic motifs, the
images reflect Walker's signature style.
In the first image, Johansson holds in hand a bottle of Moët,
which she looks upon with warmth and sensuality, evoking the brand's
In the second image, a time-lapse photograph sequence of five
spontaneous images captures the star's playful smiles and casual
gestures, revealing her extraverted nature.
In the third image, Johansson perches precariously on a wooden
ladder in one of the Trianon salons, above a generous champagne
cascade - a grand gesture invented by Moët, reflecting the brand's
characteristic joy of accomplishment...and accomplishment of joy.
The campaign includes print, outdoor and online advertising.
ABOUT MOËT & CHANDON
Recognized for its quality and prestige, Moët & Chandon is the
champagne of cinema. Moët has been the official champagne of the
Golden Globes for almost two decades, and the official champagne of
the Oscars(R). Generations of legendary actors, actresses, producers
and directors have celebrated with Moët & Chandon.
MOËT & CHANDON CONTACT: Margaret Johnston-Clarke,
, +33(0)158976815 /+33(0)608435880
ots Originaltext: Moet & Chandon
Im Internet recherchierbar: http://www.presseportal.ch
CONTACT: MOËT & CHANDON CONTACT: Margaret