- Neo Booking SA, is launching the first global
online planning and booking platform for "digital-out-of-home"
advertising, called BookingDooH ( www.bookingdooh.com
BookingDooh is a free virtual marketplace for Digital-out-of-Home
operators and media buyers. The platform provides a clear and simple
insight into the DooH business and proposes innovative workflow
processes for advertisers on the DooH market.
With the launch of the BookingDooh platform, Digital-out-of-Home
advertising is entering a new era. BookingDooH will bring additional
revenues to network operators and at the same time allow media buyers
to drastically simplify the set up of their DooH campaigns.
BookingDooH proposes thousands of screen displays on a single
platform and organizes them by geographical location, type of venues
and screen formats.
Among others, Neo Advertising, the leading Digital-out-of-Home
group in Europe, is already a registered member of the BookingDooH
platform and relies on the online booking process for its entire
Today, BookingDooH has an inventory of already 49 networks with
more than 50,000 screens in 13 countries and the figures are growing
steadily. A vast choice of Points of Sales, Points of Wait and Points
of Transit is proposed to every advertiser so that a relevant network
for a specific campaign can quickly be found. The platform's
commercial launch will be kicked-off by an online promotional
campaign, beginning in March 2009.
Alexandre de Senger, Managing Director of BookingDooH, says: "We
are very excited about the recent developments of BookingDooH. The
modifications on the platform will lead to even more simplicity and
transparency for the user. At the same time, the international
success we have had during the last weeks is seminal for
ots Originaltext: Neo Booking SA
International Project Manger
Neo Booking SA
Rue du Rhône 11
1204 Geneva Switzerland