2009 economic crisis: La Prairie Group above expectations
Ein Dokument
Zurich-Volketswil (ots)
- Indication: The complete press release can be downloaded free of charge under: http://www.presseportal.ch/de/pm/100016920/?langid=2 -
After a weak start in the first two quarters due to the economic downturn and retailer stock reduction, the La Prairie Group showed steady growth throughout 2009. In the fourth quarter, the La Prairie Group saw an upswing with strong growth of +10.5 percent compared with the previous year. Projected results for 2009 were clearly fulfilled. With net sales of -8.0 percent, adjusted to exchange rate effects, the Swiss company in the premium cosmetics segment achieved stronger growth than the market average. Total net sales amounted to CHF 375.2 million. Thanks to substantial innovations in the pipeline and focused brand communication, Dirk Trappmann, CEO of the La Prairie Group, is expecting continued growth in the coming months.
"The past year has been really tough for the entire luxury segment. The La Prairie Group results exceed the forecasts of our revised 2009 plan, with sell-through figures above the market average. In 2010, the La Prairie Group will once again target growth in a slightly shrinking cosmetics market," comments Dirk Trappmann.
The La Prairie Group is represented internationally in the premium cosmetics segment by 11 affiliates in Europe (Switzerland, Germany, Austria, France, Italy, Spain), the US, Asia (China, Japan, Korea) and Australia. The company sells products in over 70 markets world wide. The La Prairie Group stands for highly innovative, top quality brands. The group comprises the four premium brands, Laboratoires La Prairie, JUVENA of Switzerland, MARLIES MÖLLER beauty haircare and SBT Skin Biology Therapy. The company's headquarters is located in Zurich-Volketswil/Switzerland. The La Prairie Group belongs to the Beiersdorf AG. For further information, visit: www.laprairiegroup.ch
Contact:
La Prairie Group
Public Relations
Industriestrasse 8
CH-8604 Volketswil
Yvonne Brunner
Tel.: +41/44/947'82'52
E-Mail: yvonne.brunner@laprairiegroup.ch