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Henkel AG & Co. KGaA

Sustainability as a success factor

Düsseldorf (euro adhoc) -

Only the best is good enough for customers
  ots.CorporateNews transmitted by euro adhoc. The issuer is responsible for
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estate/stock market/Henkel, Sustainability
Global competition is posing new challenges
for all market players. In meeting these challenges, it is becoming 
increasingly important to combine product performance with 
responsibility toward people and the environment. Henkel has already 
been working toward achieving sustainable development for more than 
130 years. The company sees its sustainability strategy - which 
encompasses the entire value chain - as an opportunity to set itself 
apart from its competitors and offer added value to customers and 
consumers.
"Our customers are appreciative of the fact that we rank among the 
pioneers in our sector with respect to sustainability. Today we are 
presenting our sustainability performance during the past year 
together with our 2008 Annual Report. This underlines the importance 
that we attach to sustainability and corporate social 
responsibility," explained Henkel CEO Kasper Rorsted at the press 
conference on fiscal 2008. "This is because we are convinced that our
continued focus on sustainability will help grow the long-term value 
of our company. In challenging economic times, it is more important 
than ever to understand that sustainable development is an 
opportunity," Rorsted added.
For Henkel, sustainability means meeting the needs of people today, 
through its brands and technologies, and as an employer, without 
compromising the development opportunities of future generations. All
new products from Henkel therefore contribute to sustainable 
development in at least one of its focal areas: energy and climate, 
water and wastewater, materials and waste, health and safety, and 
social progress. This strategy is proving to be an innovation driver 
and is already firmly anchored in the company´s innovation processes.
Through the combination of first-class performance and highest 
possible responsibility for people and the environment products from 
Henkel set new quality standards. Examples include the newly launched
Terra Activ brand with five household cleaning products. In this 
product line, the proportion of ingredients based on renewable raw 
materials is 85 percent on average. Or the Eco-Smart refill packs for
Dial liquid soaps in the U.S. market, which use around 67 percent 
less plastics than conventional refill bottles. In Tunisia, the 
adjustment of the formulation of Nadhif Semi-Automatic to the needs 
of semi-automatic washing machines prevents excessive foaming and 
enables the foam formed during washing to be rinsed out more easily -
with the same powerful cleaning performance. Through their 
exceptionally fast curing, fourth-generation Liofol laminating 
adhesives enable an unprecedented standard of safety in flexible 
packages, particularly for the food industry.
In addition, social engagement plays an important role in the 
company´s corporate culture. It has been a tradition throughout 
Henkel´s history and is firmly anchored in its corporate values and 
reflected in its daily activities. Henkel Smile provides the umbrella
for the company´s corporate citizenship activities extending beyond 
direct business interests.
Ecologically and socially responsible actions also yield economic 
benefits. Taking fiscal 2008 as a whole, the increases in the prices 
of energy and raw materials reinforce Henkel´s determination to 
continue to pursue its company-wide sustainability targets for 
reductions in water consumption, energy consumption, and waste by 
2012. The current sustainability performance chart for 2004 to 2008 
shows that the company is consistently achieving continuous 
improvements in its global environmental indicators. Energy 
consumption decreased by 11 percent, water consumption by 35 percent,
waste generation by 30 percent, and carbon dioxide emissions by 6 
percent. Over the same period, the number of occupational accidents 
fell by 63 percent. Innovative issue leadership
In addition to developing new sustainable brands and technologies, 
Henkel again took part in various multi-company initiatives in 2008. 
For example, to exercise its responsibility even at the early stage 
of raw materials used for ingredients, Henkel is involved in the 
Round Table for Sustainable Palm Oil (RSPO). This organization 
promotes the sustainable production of palm and palm kernel oil and 
is an advocate of a certification and marketing model for palm and 
palm kernel oil from sustainable cultivation. Henkel was the first 
company in the world to purchase palm kernel oil certificates, for 
five products of its new Terra Activ household cleaners brand. It is 
therefore the first company to help to ensure that palm kernel oil 
from sustainably cultivated palm trees enters the supply chain for 
the production of surfactants.
The sustainability strategy also includes appropriate communication: 
Extensive materials inform customers and consumers how they can help 
to conserve resources, protect the climate and avoid waste by using 
Henkel´s branded products. With its promise of "Quality & 
Responsibility" on all of its laundry detergents and household 
cleaners, Henkel aims to make it easier for consumers to reach a 
conscientious purchasing decision. Thanks to the added value that the
combination of quality and responsibility offers, they can purchase 
better product performance and greater sustainability at the same 
time.
In order to measure the contribution of products to climate 
protection, experiments are being carried out worldwide to measure 
product carbon footprints. This involves determining all greenhouse 
gas emissions throughout the entire value chain of a product. Until 
now there has been no internationally harmonized method for 
determining the carbon footprint of a product. Henkel is therefore 
participating in pilot projects on this subject in Germany and the 
USA.
Education for sustainable development
In 2008, Henkel initiated a large number of projects and campaigns, 
particularly dealing with the theme of "Education for sustainable 
development." One example, from Germany, is the Internet portal "Save
your Future." It enables young people to share their ideas on the 
subject of sustainability and organize joint actions and events.
In collaboration with the universities of Rostock and Oldenburg in 
Germany, Henkel has developed extensive materials as a resource for 
teaching chemistry in schools. They include simple and low-cost 
experiments on the subject of environmental awareness in relation to 
laundry washing. The materials are freely available on the Internet. 
They have already been translated into English, and other languages 
are planned, as is the international dissemination of the materials 
in cooperation with the United Nations Educational, Scientific and 
Cultural Organization (UNESCO).
Henkel reports extensively on sustainability and corporate social 
responsibility as well as all rankings and ratings at 
www.henkel.com/sustainability.
Photo materials can be found on the Internet at: 
http://www.henkel.com/press.
For more than 130 years, Henkel has been a leader with brands and 
technologies that make people's lives easier, better and more 
beautiful. Henkel operates in three business areas - Home Care, 
Personal Care, and Adhesive Technologies - and is ranked among the 
Fortune Global 500 companies. More than 60 percent of Henkel´s sales 
are in consumer goods, while the industrial business accounts for 
almost 40 percent of the company´s total sales. In fiscal 2008, 
Henkel generated sales of 14,131 million euros. Our more than 55,000 
employees worldwide are dedicated to fulfilling our corporate claim, 
"A Brand like a Friend," and ensuring that people in more than 125 
countries can trust in brands and technologies from Henkel.
Press contact
Lars Witteck
Dr. Ute Krupp
Phone   +49 211 797 - 2606
Phone   +49 211 797 - 5641
Fax     +49 211 798 - 4040
Henkel AG & Co. KGaA
Head of Corporate Communications:
Ernst Primosch, Corporate Vice President
end of announcement                               euro adhoc

Further inquiry note:

Irene Honisch
Assistant Corporate Communications
Tel. +49 211 797 5668

Branche: Consumer Goods
ISIN: DE0006048432
WKN: 604843
Index: DAX, CDAX, HDAX, Prime All Share
Börsen: Börse Frankfurt / regulated dealing/prime standard
Börse Hamburg / free trade
Börse Stuttgart / free trade
Börse Düsseldorf / free trade
Börse Hannover / free trade
Börse München / free trade
Börse Berlin / regulated dealing

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