MATCH Hospitality AG

MATCH Hospitality AG appoints Dentsu as its Exclusive Sales Agent for the 2010 FIFA World Cup South Africa™ Hospitality Programme

    Zurich, Switzerland/Tokyo, Japan/London, UK (ots) - MATCH Hospitality AG, the worldwide exclusive rights holder for the FIFA Hospitality Programme until 2014, appointed Dentsu Sports Europe as its exclusive sales agent for the Middle East and Asia excluding China, Korea and Japan for the Official Hospitality Programme of the FIFA Confederations Cup 2009 and the 2010 FIFA World Cup South Africa™.

    Dentsu Sports Europe is a 100% subsidiary of Dentsu Inc. and was founded in 2007 to capitalize on the increasing globalization in the sports business. It is based in London and is involved in the sales of sports properties worldwide. Dentsu Inc. is a leading communications company and obtains exclusive Asian broadcast rights for FIFA events until 2014 through its subsidiary Football Media Service (Singapore), as well as exclusive global marketing rights for the Asian Games through 2014 hosted by the Olympic Council of Asia based in Kuwait.

    The FIFA Hospitality Programme offers guests a wide range of services such as match tickets, facilities at the stadiums (including private suites and lounges, deluxe marquee tents, gourmet catering, preferential parking, transportation, entertainment and gifts) and, for the first time, optional Full Hospitality Packages including tourism activities, accommodation and transportation in South Africa and neighbouring countries. The full hospitality product portfolio will be offered worldwide to corporations, other entities and also to individuals.

    Jaime Byrom, Executive Chairman of MATCH Hospitality stated: "After the very successful first phase of sales in South Africa, MATCH Hospitality is entering the Middle East and Asia with the sales of the Official Hospitality Programme of the 2010 FIFA World Cup™. We believe that Dentsu will fully exploit market potential and be as successful in these territories as we have been so far in South Africa."

    "Dentsu is a major player in the world of football and we at MATCH Hospitality are convinced that, due to their market presence and existing networks, they are the right partner for us in the Middle East and Asia for the sale of the Hospitality Programme of the 2010 FIFA World Cup™", said Pascal Portes, Chief Operating Officer of MATCH Hospitality.

    MATCH Hospitality and the FIFA Hospitality Programme

FIFA appointed MATCH Hospitality as the worldwide exclusive rights holder for the FIFA Hospitality Programme that includes the FIFA Confederations Cup South Africa 2009 and the 2010 FIFA World Cup in South Africa™, the FIFA Women´s World Cup Germany 2011™, the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup Brazil™. MATCH Hospitality AG is based in Zurich (Switzerland) with offices in Johannesburg and the company's shareholders are Byrom Holdings plc, Dentsu Inc., Infront Sports & Media AG and Bidvest Hospitality (Pty).

    MATCH Hospitality is the only company worldwide that is officially authorised by FIFA to offer and guarantee exclusive hospitality packages including tickets and services for every match of the FIFA Confederations Cup 2009 and the 2010 FIFA World Cup™, through its appointed sales agents.

    Dentsu Inc.

    Dentsu Inc., founded in 1901, is the largest advertising company brand and the fifth largest marketing and communications organization in the world. Based in Tokyo, Dentsu offers national, multinational and global clients the most comprehensive range of advertising and marketing services through its unique "Total Communications Services" approach. Dentsu has pioneered and set global standards for integrated communications, which in latter years have been adopted by a number of major international networks. The group has more than 6,000 clients and 17,454 employees* in both Japan and in its offices overseas. Consolidated billings (net sales) for fiscal year 2007 were recorded at 2,057.5 billion yen. Dentsu is publicly quoted on the Tokyo Stock Exchange.

    * As of March 31, 2008

    For more information, please visit: www.dentsu.com

ots Originaltext: MATCH Hospitality AG
Internet: www.presseportal.ch

Conact:
Peter Csanadi
Head of Marketing&PR
MATCH Hospitality AG
Tel.:        +41/43/222'68'22
Mobile:    +41/79/665'30'78
E-Mail:    peter.csanadi@match-hospitality.com
Internet: www.FIFA.com/hospitality



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