Mclean, Virginia (ots/PRNewswire)
Mars Incorporated announced plans today to unify its regional
corporate brands under the single corporate brand name, Mars. By the
end of 2007, with a few exceptions, all of the company's units
operating in more than 65 countries will be referred to as Mars.
"A single corporate brand name will consolidate and leverage the
credibility and goodwill that Mars has earned world-wide through its
famous product brands," said Mars Global President Paul S. Michaels.
"By introducing a unified corporate brand name, Mars, we will reduce
complexity, provide one point of reference and build greater
awareness for our business."
The company is currently known as Masterfoods in most markets.
About Mars Incorporated
Mars Incorporated is a privately-held company that produces some
of the world's leading confectionery, food and petcare products and
has growing beverage and health & nutrition businesses. Headquartered
in McLean, Virginia, Mars Incorporated operates in more than 65
countries and employs more than 40,000 associates worldwide. The
company's global sales are approximately US$21 billion annually.
Founded in 1911, the company manufactures and markets a variety of
products under many of the world's most recognizable trademarks,
including MILKY WAY(R), M&M'S(R), SNICKERS(R), MARS(R), UNCLE
BEN'S(R) Rice, and PEDIGREE(R) and WHISKAS(R) petcare products.
Web site: http://www.cnc-communications.com
ots Originaltext: Mars Incorporated
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