PUMA AG Rudolf Dassler Sport

EANS-Adhoc: PUMA AG Rudolf Dassler Sport
Arbitration Ruling regarding One-Time Payment of EUR98 Million in Spain repealed

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  ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
  adhoc with the aim of a Europe-wide distribution. The issuer is solely
  responsible for the content of this announcement.
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Patents, Copyright & Trademarks

17.06.2011

PRESS RELEASE



                      Ad Hoc Release Pursuant to § 15 WpHG

Law / Arbitration

PUMA AG Rudolf Dassler Sport (ISIN: DE00069696303 WKN: 696960)
PUMA WAY 1, D-91074 Herzogenaurach



  Arbitration ruling regarding One-Time Payment of EUR98 Million in Spain
repealed

Herzogenaurach, Germany, 17 June 2011  -  The  Sportlifestyle  company  PUMA  AG
herewith declares that the arbitration ruling  of  2  June  2010,  allowing  the
vesting of all PUMA trademark rights in Spain to PUMA in  exchange  for  a  one-
time payment of 98 million Euros, has been repealed by  the  District  Court  of
Madrid. Its  verdict  of  14  June  2011  is  a  direct  consequence  of  PUMA´s
successful appeal against the arbitration ruling.

The verdict means that PUMA is no longer bound to make the one-time  payment  of
98 million Euros to Estudio 2000 S.A., the former Spanish  licensee  and  holder
of the  remaining  rights.  PUMA  will  continue  its  efforts  in  uniting  all
remaining Spanish PUMA trademarks and is considering its next steps  to  achieve
this aim.

Pursuant to §15 WpHG PUMA herewith informs the  financial  markets  that  PUMA´s
payment obligation has been repealed. This ad hoc release  does  not  constitute
an offer to sell nor is it a solicitation to buy any securities.


Further inquiry note:
Kerstin Neuber

Telefon: +49 (0)9132 81-2984

E-Mail: Kerstin.Neuber@puma.com

end of announcement                               euro adhoc 
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issuer:      PUMA AG Rudolf Dassler Sport
             Würzburger Strasse 13
             D-91074 Herzogenaurach
phone:       +49 (0)9132 81 0
mail:     investor-relations@puma.com
WWW:      http://about.puma.com/?lang=de
sector:      Consumer Goods
ISIN:        DE0006969603
indexes:     Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX, Prime All
             Share
stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin,
             Hamburg, Stuttgart, Düsseldorf, Hannover, regulated dealing:
             München 
language: English
 



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