PUMA AG Rudolf Dassler Sport

EANS-News: PUMA AG Rudolf Dassler Sport
PUMA CEO Jochen Zeitz to become Executive Chairman of PUMA SE Board

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Corporate Profiles

Herzogenaurach (euro adhoc) - PRESS RELEASE

PUMA AG to convert into European Corporation PUMA SE

PUMA CEO Jochen Zeitz to become Executive Chairman of PUMA SE Board
and to head      Sport & Lifestyle Division of PPR in addition to a new
sustainability role

Herzogenaurach, Germany, 18  October  2010  -  Sportlifestyle   company  PUMA  AG intends to be transformed into a European Corporation, trading  under  the  name of PUMA SE (SE = Societas Europaea).  The transformation is subject to  approval at PUMA´s 2011 Annual General  Meeting  in  April.  PUMA  CEO  Jochen  Zeitz  is designated to become Executive Chairman of the one-tier PUMA SE   Board  ensuring a continuous strategic management of the company´s next phase of  its  corporate development. Jochen Zeitz will remain CEO of PUMA  until  a  new  CEO  has  been appointed. He will coordinate  the  search  in  close  cooperation  with  PUMA´s Personnel Committee. François-Henri Pinault,  Chairman  and  CEO  of PPR,  also appointed Jochen Zeitz Head of PPR´s new Sport  &   Lifestyle  Division.  PPR  is PUMA´s majority shareholder with some 71% of voting rights as of September,  30, 2010.

The  more  flexible  and  international  structure  of    a    one-tier European Corporation permits that Jochen Zeitz - in his new role  as Executive  Chairman of the Board - can continue to be responsible   for  PUMA´s  next  phase  of  its corporate development while  also   providing  PPR´s  future  Sport  &  Lifestyle Division with his extensive and unique expertise in the  sportlifestyle  sector. PUMA will become a core brand within this new division.

In the role of Head of PPR´s Sport & Lifestyle Division, Zeitz  will act  as  a member of PPR´s Executive Committee. Within  the   framework  of  the  Division´s strategy developed by PPR, Jochen Zeitz will be responsible for setting  up  the organisation and will be in charge of operations in order to build  a  portfolio of strong, complementary brands within the sport  and  lifestyle  arena  in  the future. These brands, and PUMA in particular, will  benefit  from   international growth opportunities and  new  synergies  derived  from complementary  consumer universes and pooled resources. Zeitz will assume his  new  responsibilities  as Head of PPR´s Sport & Lifestyle Division after the search for a CEO of PUMA  has been completed.

"I strongly believe in PUMA´s future potential as an innovation leader and  icon for the sport and lifestyle industry backed by its strong brand. I am  confident that Jochen Zeitz, together with the new CEO in charge of the PUMA  brand,  will bring PUMA to the next step. We will now  look  into  expanding  our  sport  and lifestyle investments in the coming years with PUMA  as  a  core  brand  in   our future portfolio", François-Henri Pinault, Chairman and CEO of PPR, said.

The new management structure shall facilitate the implementation of PUMA´s five- year strategic company plan. The conversion into an SE will not infringe  PUMA´s working arrangements and will proceed in close coordination with the  respective employee representation bodies. PUMA´s five year strategic plan  2011-2015  will be released together with PUMA´s third-quarter results on October 26.

With immediate effect Jochen Zeitz will also assume the newly   created  role  of Chief Sustainability Officer (CSO) at PPR.  This   measure  not  only  underlines PPR´s strong commitment to Sustainability but is also  a  clear  acknowledgement and is an opportunity to expand on PUMA´s pioneering role in this  area,   taking into account  PUMA´s  strong  environmental  and  social   commitment  under  the umbrella of PUMAVision.

"I will - in cooperation with the Personnel Committee - personally   conduct  the search for the future CEO of the PUMA  brand"  said   Jochen  Zeitz.  "While  all necessary preparations will be taken, I will remain CEO of PUMA.  When  the  new CEO is appointed, I will ensure a seamless handover and  implementation  of  the company´s five-year strategic plan which we  have  been  diligently  working   on during the course of this year. After then 18 years  as  CEO  of   PUMA,  I  look forward to evolving my role within  PUMA  as  well  as the  PPR  Group  and  am passionate  to  further  pursue  responsible business  opportunities  within  a sustainable social and environmental context."

Media Contact:

Ulf Santjer - Corporate Communications - PUMA AG - +49 9132 81 2489 - Mobile +49 170 56 58 228 - ulf.santjer@puma.com

Kerstin Neuber - Corporate Communications - PUMA AG - +49 9132 81 2984 - Mobile +49 170 56 26 763 kerstin.neuber@puma.com

|PUMA                                                                                                      
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PUMA is one of the world´s leading Sportlifestyle  companies  that   designs  and develops footwear, apparel and accessories. It is committed to working  in  ways that contribute to the world by supporting Creativity, SAFE  Sustainability  and Peace, and by staying true to the principles of  being  Fair,  Honest,  Positive and Creative in decisions made and actions taken. PUMA starts in Sport and  ends in Fashion. Its Sport Performance and Lifestyle labels include  categories  such as Football, Running, MotorSport,   Golf  and  Sailing.  Sport  Fashion  features collaborations with renowned designer labels such as Alexander  McQueen,  Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra  Golf   and Tretorn. The company, which was founded in 1948,  distributes   its  products  in more than 120 countries, employs  more  than  9,000 people  worldwide  and  has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.  For  more information, please visit http://www.puma.com

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ots Originaltext: PUMA AG Rudolf Dassler Sport
Im Internet recherchierbar: http://www.presseportal.ch

Further inquiry note:
Ulf Santjer

Telefon: +49 (0)170 56 58 228

E-Mail: ulf.santjer@puma.com

Branche: Consumer Goods
ISIN:      DE0006969603
WKN:        696960
Index:    Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX,
              Prime All Share
Börsen:  Frankfurt / regulated dealing/prime standard
              Berlin / free trade
              Hamburg / free trade
              Stuttgart / free trade
              Düsseldorf / free trade
              Hannover / free trade
              München / regulated dealing



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