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PUMA AG Rudolf Dassler Sport

EANS-News: PUMA AG Rudolf Dassler Sport
PUMA CEO Jochen Zeitz to become Executive Chairman of PUMA SE Board

Herzogenaurach (euro adhoc) -

  Corporate news transmitted by euro adhoc. The issuer/originator is solely
  responsible for the content of this announcement.
Corporate Profiles
PRESS RELEASE
PUMA AG to convert into European Corporation PUMA SE
PUMA CEO Jochen Zeitz to become Executive Chairman of PUMA SE Board 
and to head    Sport & Lifestyle Division of PPR in addition to a new
sustainability role
Herzogenaurach, Germany, 18  October  2010  -  Sportlifestyle  
company  PUMA  AG intends to be transformed into a European 
Corporation, trading  under  the  name of PUMA SE (SE = Societas 
Europaea).  The transformation is subject to  approval at PUMA´s 2011
Annual General  Meeting  in  April.  PUMA  CEO  Jochen  Zeitz  is 
designated to become Executive Chairman of the one-tier PUMA SE  
Board  ensuring a continuous strategic management of the company´s 
next phase of  its  corporate development. Jochen Zeitz will remain 
CEO of PUMA  until  a  new  CEO  has  been appointed. He will 
coordinate  the  search  in  close  cooperation  with  PUMA´s 
Personnel Committee. François-Henri Pinault,  Chairman  and  CEO  of 
PPR,  also appointed Jochen Zeitz Head of PPR´s new Sport  &  
Lifestyle  Division.  PPR  is PUMA´s majority shareholder with some 
71% of voting rights as of September,  30, 2010.
The  more  flexible  and  international  structure  of   a   one-tier
European Corporation permits that Jochen Zeitz - in his new role  as 
Executive  Chairman of the Board - can continue to be responsible  
for  PUMA´s  next  phase  of  its corporate development while  also  
providing  PPR´s  future  Sport  &  Lifestyle Division with his 
extensive and unique expertise in the  sportlifestyle  sector. PUMA 
will become a core brand within this new division.
In the role of Head of PPR´s Sport & Lifestyle Division, Zeitz  will 
act  as  a member of PPR´s Executive Committee. Within  the  
framework  of  the  Division´s strategy developed by PPR, Jochen 
Zeitz will be responsible for setting  up  the organisation and will 
be in charge of operations in order to build  a  portfolio of strong,
complementary brands within the sport  and  lifestyle  arena  in  the
future. These brands, and PUMA in particular, will  benefit  from  
international growth opportunities and  new  synergies  derived  from
complementary  consumer universes and pooled resources. Zeitz will 
assume his  new  responsibilities  as Head of PPR´s Sport & Lifestyle
Division after the search for a CEO of PUMA  has been completed.
"I strongly believe in PUMA´s future potential as an innovation 
leader and  icon for the sport and lifestyle industry backed by its 
strong brand. I am  confident that Jochen Zeitz, together with the 
new CEO in charge of the PUMA  brand,  will bring PUMA to the next 
step. We will now  look  into  expanding  our  sport  and lifestyle 
investments in the coming years with PUMA  as  a  core  brand  in  
our future portfolio", François-Henri Pinault, Chairman and CEO of 
PPR, said.
The new management structure shall facilitate the implementation of 
PUMA´s five- year strategic company plan. The conversion into an SE 
will not infringe  PUMA´s working arrangements and will proceed in 
close coordination with the  respective employee representation 
bodies. PUMA´s five year strategic plan  2011-2015  will be released 
together with PUMA´s third-quarter results on October 26.
With immediate effect Jochen Zeitz will also assume the newly  
created  role  of Chief Sustainability Officer (CSO) at PPR.  This  
measure  not  only  underlines PPR´s strong commitment to 
Sustainability but is also  a  clear  acknowledgement and is an 
opportunity to expand on PUMA´s pioneering role in this  area,  
taking into account  PUMA´s  strong  environmental  and  social  
commitment  under  the umbrella of PUMAVision.
"I will - in cooperation with the Personnel Committee - personally  
conduct  the search for the future CEO of the PUMA  brand"  said  
Jochen  Zeitz.  "While  all necessary preparations will be taken, I 
will remain CEO of PUMA.  When  the  new CEO is appointed, I will 
ensure a seamless handover and  implementation  of  the company´s 
five-year strategic plan which we  have  been  diligently  working  
on during the course of this year. After then 18 years  as  CEO  of  
PUMA,  I  look forward to evolving my role within  PUMA  as  well  as
the  PPR  Group  and  am passionate  to  further  pursue  responsible
business  opportunities  within  a sustainable social and 
environmental context."
Media Contact:
Ulf Santjer - Corporate Communications - PUMA AG - +49 9132 81 2489 -
Mobile +49 170 56 58 228 -  ulf.santjer@puma.com
Kerstin Neuber - Corporate Communications - PUMA AG - +49 9132 81 
2984 - Mobile +49 170 56 26 763  kerstin.neuber@puma.com
|PUMA                                                                
|
PUMA is one of the world´s leading Sportlifestyle  companies  that  
designs  and develops footwear, apparel and accessories. It is 
committed to working  in  ways that contribute to the world by 
supporting Creativity, SAFE  Sustainability  and Peace, and by 
staying true to the principles of  being  Fair,  Honest,  Positive 
and Creative in decisions made and actions taken. PUMA starts in 
Sport and  ends in Fashion. Its Sport Performance and Lifestyle 
labels include  categories  such as Football, Running, MotorSport,  
Golf  and  Sailing.  Sport  Fashion  features collaborations with 
renowned designer labels such as Alexander  McQueen,  Mihara Yasuhiro
and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra  Golf  
and Tretorn. The company, which was founded in 1948,  distributes  
its  products  in more than 120 countries, employs  more  than  9,000
people  worldwide  and  has headquarters in Herzogenaurach/Germany, 
Boston, London and Hong Kong.  For  more information, please visit 
http://www.puma.com
end of announcement                               euro adhoc

Further inquiry note:

Ulf Santjer

Telefon: +49 (0)170 56 58 228

E-Mail: ulf.santjer@puma.com

Branche: Consumer Goods
ISIN: DE0006969603
WKN: 696960
Index: Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX,
Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
Hannover / free trade
München / regulated dealing

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