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PUMA AG Rudolf Dassler Sport

EANS-Adhoc: PUMA AG Rudolf Dassler Sport
Contingent Liability in relation with an Arbitration Ruling to grant PUMA all Trademark Rights in Spain

  ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
  adhoc with the aim of a Europe-wide distribution. The issuer is solely
  responsible for the content of this announcement.
Patents, Copyright & Trademarks
29.06.2010
PRESS RELEASE
Ad Hoc Release Pursuant to § 15 WpHG
Law / Arbitration
PUMA AG Rudolf Dassler Sport (ISIN: DE00069696303 WKN: 696960)
PUMA WAY 1, D-91074 Herzogenaurach
Contingent Liability in relation with an Arbitration Ruling to grant 
PUMA all Trademark Rights in Spain
Herzogenaurach, Germany, June 29th, 2010 - Sportlifestyle Company 
PUMA herewith declares that the former Spanish license holder Estudio
2000 S.A., which owned several PUMA trademark rights, has been 
obliged to vest these to PUMA according to the arbitration ruling. 
Through the vesting of all of the word, image and combined PUMA 
trademark rights in Spain, PUMA would ultimately own all trademark 
rights and take over the operational business in Spain, hence 
ensuring a consistent brand management strategy.
According to the arbitration ruling, the vesting of the trademark 
rights is subject to a one-time payment of up to 98 million Euros to 
Estudio 2000 S.A.. However, after a thorough legal assessment, PUMA 
will challenge the ruling and management believes that a favourable 
outcome is more likely than not. Pursuant to § 15 WpHG PUMA informs 
herewith the financial markets of this contingent liability.
This ad hoc release does not constitute an offer to sell nor is it a
solicitation to buy any securities.
Media Contact:
Ulf Santjer - Corporate Communications - PUMA - +49 170 56 58 228 - 
{ulf.santjer@puma.com}[HYPERLINK: mailto:ulf.santjer@puma.com] 
Kerstin Neuber - Corporate Communications - PUMA - +49 170 56 26 763 
- {kerstin.neuber@puma.com}[HYPERLINK: 
mailto:kerstin.neuber@puma.com]
PUMA
PUMA is one of the world's leading Sportlifestyle companies that 
designs and develops footwear, apparel and accessories. It is 
committed to working in ways that contribute to the world by 
supporting Creativity, SAFE Sustainability and Peace, and by staying 
true to the principles of being Fair, Honest, Positive and Creative 
in decisions made and actions taken. PUMA starts in Sport and ends in
Fashion. Its Sport Performance and Lifestyle labels include 
categories such as Football, Running, Motorsports, Golf and Sailing. 
Sport Fashion features collaborations with renowned designer labels 
such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA
Group owns the brands PUMA, Cobra Golf and Tretorn. The company, 
which was founded in 1948, distributes its products in more than 120 
countries, employs more than 9,000 people worldwide and has 
headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.
For more information, please visit {http://www.puma.com}[HYPERLINK: 
http://www.puma.com/]
end of announcement                               euro adhoc

Further inquiry note:

Ulf Santjer

Telefon: +49 (0)9132 81-2489

E-Mail: Kerstin.Neuber@puma.com

Branche: Consumer Goods
ISIN: DE0006969603
WKN: 696960
Index: Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX,
Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
Hannover / free trade
München / regulated dealing

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