PUMA AG Rudolf Dassler Sport

EANS-Adhoc: PUMA AG Rudolf Dassler Sport
Contingent Liability in relation with an Arbitration Ruling to grant PUMA all Trademark Rights in Spain

-------------------------------------------------------------------------------- ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro adhoc with the aim of a Europe-wide distribution. The issuer is solely responsible for the content of this announcement. -------------------------------------------------------------------------------- Patents, Copyright & Trademarks 29.06.2010 PRESS RELEASE Ad Hoc Release Pursuant to § 15 WpHG Law / Arbitration PUMA AG Rudolf Dassler Sport (ISIN: DE00069696303 WKN: 696960) PUMA WAY 1, D-91074 Herzogenaurach Contingent Liability in relation with an Arbitration Ruling to grant PUMA all Trademark Rights in Spain Herzogenaurach, Germany, June 29th, 2010 - Sportlifestyle Company PUMA herewith declares that the former Spanish license holder Estudio 2000 S.A., which owned several PUMA trademark rights, has been obliged to vest these to PUMA according to the arbitration ruling. Through the vesting of all of the word, image and combined PUMA trademark rights in Spain, PUMA would ultimately own all trademark rights and take over the operational business in Spain, hence ensuring a consistent brand management strategy. According to the arbitration ruling, the vesting of the trademark rights is subject to a one-time payment of up to 98 million Euros to Estudio 2000 S.A.. However, after a thorough legal assessment, PUMA will challenge the ruling and management believes that a favourable outcome is more likely than not. Pursuant to § 15 WpHG PUMA informs herewith the financial markets of this contingent liability. This ad hoc release does not constitute an offer to sell nor is it a solicitation to buy any securities. Media Contact: Ulf Santjer - Corporate Communications - PUMA - +49 170 56 58 228 - {ulf.santjer@puma.com}[HYPERLINK: mailto:ulf.santjer@puma.com] Kerstin Neuber - Corporate Communications - PUMA - +49 170 56 26 763 - {kerstin.neuber@puma.com}[HYPERLINK: mailto:kerstin.neuber@puma.com] PUMA PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit {http://www.puma.com}[HYPERLINK: http://www.puma.com/] end of announcement euro adhoc -------------------------------------------------------------------------------- ots Originaltext: PUMA AG Rudolf Dassler Sport Im Internet recherchierbar: http://www.presseportal.ch Further inquiry note: Ulf Santjer Telefon: +49 (0)9132 81-2489 E-Mail: Kerstin.Neuber@puma.com Branche: Consumer Goods ISIN: DE0006969603 WKN: 696960 Index: Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX, Prime All Share Börsen: Frankfurt / regulated dealing/prime standard Berlin / free trade Hamburg / free trade Stuttgart / free trade Düsseldorf / free trade Hannover / free trade München / regulated dealing

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