de Sede AG

Woman at the Top: Alice Stümcke becomes new CEO of de Sede AG

    - Indication: A picture is downloadable for free under:
        http://www.presseportal.ch/de/pm/100011432 -

    Klingnau (ots) - With the majority sale of de Sede to the private equity firm Capvis last November, a new path was forged. The succession can now be announced: from 1st July 2008, Alice Stümcke will be taking up the helm at de Sede, and Hans-Peter Fässler will be concentrating on his activities on the board of directors. Hans-Peter Fässler will also continue to hold equity in the company.

    With this development, de Sede is again following its proven model for success, choosing a person with a strong marketing background and business management experience. Alice Stümcke spent a long time in Brand Management and as an international business consultant, then became CEO at a Swiss company in the consumer goods sector, went on to sit on a number of executive boards, and now owns a prestigious advertising agency based in Basel. Hers is an exciting business remit, with an attractive brand portfolio. The de Sede brand, positioned right in the middle of the premium business sector, is set to maintain its high standards with individual and innovative collections. Available markets are being even more strongly profiled, and new markets and market segments are being pursued and tested. The objective is to achieve growth across the whole group, both nationally and internationally and by so doing allow complementary skills to be used, and to seek out and capitalise on existing potential, experience and synergies.

    We will be happy to send Alice Stümcke's CV and pictures on request.

ots Originaltext: de Sede AG
Internet: www.presseportal.ch

Contact:
Mrs. Traudel Kaiser
de Sede AG
CH-5313 Klingnau
Phone:      +41/56/268'01'11
Fax:         +41/56/268'01'26
E-Mail:    traudel.kaiser@desede.ch
Internet: www.desede.ch



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